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Federated Forms Home Store Division
Federated Department Stores, Inc. has created a centralized home buying organization -- Home Store Division -- that will be responsible for the overall strategy, merchandising, and marketing of home-related categories in the 425+ stores that carry the Macy's nameplate. In addition to Macy's, other Federated
stores that will fall under this new division include Rich's-Macy's, Lazarus-Macy's, Goldsmith's-Macy's, Bon-Macy's, and Burdines-Macy's stores. Bloomingdale's is not affected.
To be headquartered in New York, the new Home Store Division will be led by Eric Salus, who will report to Federated Chairman, President, and CEO Terry Lundgren.
According to Lundgren, the final organizational structure for the new division will be formulated over the coming months.
"The primary driver behind this initiative is to accelerate sales by improving and further differentiating our home assortments," said Lundgren. "A more coordinated, centralized approach to home buying, merchandising, and marketing will enable us to work more effectively with our vendors to better edit assortments, secure unique product, and introduce newness that will excite our customers and further differentiate our offerings."
To be headquartered in New York, the new Home Store Division will be led by Eric Salus, who will report to Federated Chairman, President, and CEO Terry Lundgren.
According to Lundgren, the final organizational structure for the new division will be formulated over the coming months.
"The primary driver behind this initiative is to accelerate sales by improving and further differentiating our home assortments," said Lundgren. "A more coordinated, centralized approach to home buying, merchandising, and marketing will enable us to work more effectively with our vendors to better edit assortments, secure unique product, and introduce newness that will excite our customers and further differentiate our offerings."
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