BAJA FRESH LOADS UP ON PROTEIN
Wednesday, November 19 2003
Published on AllBusiness.com
Catering to the increasing number of Americans who follow high-protein diets, Baja Fresh has introduced two new items: Steak Picado and Chicken Picado. Each has more than 65 g of protein and less than 32 g of carbohydrates. The new items fit in with the chain's "Lifestyle Choices" menu, which debuts next month.
"The demand for high-protein fare has become so high, we are introducing Steak Picado and Chicken Picado to support this popular diet approach and lifestyle choice,"
said president and CEO Greg Dollarhyde.
Steak Picado is charbroiled sliced steak tossed with green peppers and onions and made-from-scratch Enchilado Salsa. It's topped with melted Jack cheese, drizzled with Salsa Crema, and served with a romaine side salad, sour cream, Pico de Gallo and Guacamole.
Chicken Picado is grilled slices of chicken breast, served over grilled green peppers and onions, with Salsa Verde. Topped with melted Jack cheese and a sprinkling of green onions, it is served with a romaine side salad, sour cream, Pico de Gallo and Guacamole.
Customers can request free chips or warm flour or corn tortillas with either item.
"The demand for high-protein fare has become so high, we are introducing Steak Picado and Chicken Picado to support this popular diet approach and lifestyle choice,"
said president and CEO Greg Dollarhyde.
Steak Picado is charbroiled sliced steak tossed with green peppers and onions and made-from-scratch Enchilado Salsa. It's topped with melted Jack cheese, drizzled with Salsa Crema, and served with a romaine side salad, sour cream, Pico de Gallo and Guacamole.
Chicken Picado is grilled slices of chicken breast, served over grilled green peppers and onions, with Salsa Verde. Topped with melted Jack cheese and a sprinkling of green onions, it is served with a romaine side salad, sour cream, Pico de Gallo and Guacamole.
Customers can request free chips or warm flour or corn tortillas with either item.
