L.A. McDonald's Intro Sourdough
Friday, August 10 2001
Published on AllBusiness.com
McDonald's in Southern California are rolling out three new sourdough products, a move aimed at Jack In the Box and Carl's Jr., who have long had sourdough sandwiches.
The new products, which are available today for a limited time, include the Sourdough Supreme Burger, Sourdough Crispy Chicken Sandwich, Breakfast Sourdough Sandwich and Strawberry Cheesecake. The sandwiches are priced between $2-$3.
It was unclear whether the sourdough sandwiches are in test or are a short-term traffic booster. Neal Ruby, president of the McDonald's association in L.A., says the chain's New Tastes Menu helped facilitate the experiment with sourdough.
The new products, which are available today for a limited time, include the Sourdough Supreme Burger, Sourdough Crispy Chicken Sandwich, Breakfast Sourdough Sandwich and Strawberry Cheesecake. The sandwiches are priced between $2-$3.
It was unclear whether the sourdough sandwiches are in test or are a short-term traffic booster. Neal Ruby, president of the McDonald's association in L.A., says the chain's New Tastes Menu helped facilitate the experiment with sourdough.
