Nescafé Taster's Choice Gets New Look
Monday, July 19 2004
Published on AllBusiness.com
Nescafé Taster's Choice instant coffee, long recognized by its classic glass jar, has undergone a major transformation. With a new package, a new look, and a recently enhanced taste and aroma, Nescafé Taster's Choice to reflect the heritage and quality of the world's most popular coffee, and a new pair of eyes beaming from a sleek and slimmer plastic jar.
By retiring the glass jar, Nescafé Taster's Choice has made way for a lighter, plastic jar that is more convenient for consumers. Ergonomically designed, the new package is easier to grip with a wider mouth for spooning out coffee. This new plastic jar preserves the coffee's freshness, maintaining the same rich roast flavor and aroma from first cup to last.
Nescafé Taster's Choice is available at grocery retailers nationwide in regular, gourmet roast and decaffeinated varieties. Prices vary regionally and range from $5.10 to $6.23 for the 4-ounce size and from $6.33 to $7.96 for the 7-ounce size.
By retiring the glass jar, Nescafé Taster's Choice has made way for a lighter, plastic jar that is more convenient for consumers. Ergonomically designed, the new package is easier to grip with a wider mouth for spooning out coffee. This new plastic jar preserves the coffee's freshness, maintaining the same rich roast flavor and aroma from first cup to last.
Nescafé Taster's Choice is available at grocery retailers nationwide in regular, gourmet roast and decaffeinated varieties. Prices vary regionally and range from $5.10 to $6.23 for the 4-ounce size and from $6.33 to $7.96 for the 7-ounce size.
