Harris Teeter debuts 'Naturals'. (Retailer Roundup).
Wednesday, May 1 2002
Published on AllBusiness.com
Harris Teeter Naturals, a 30-SKU line of natural and organic foods, was launched on Earth Day (April 19) by Harris Teeter, Matthews, N.C.
Offerings include peanut butter, juices, cereals and canned vegetables. All items labeled as organic will meet the U.S. government's organic standards, the company said, adding that about 25 more items will be added this year.
"Our customers are increasingly looking for organic options," said Karin Humanik, category manager. "As the premier supermarket, we saw this as a logical step in the Harris Teeter private label line, to offer our customers natural and organic products at reasonable prices."
