Adleta Corp.

COMPANY PROFILE

Adleta was founded in 1920 as a showcase and fixture manufacturer, adding its wholesale division in 1932 with Whirlpool appliances and RCA and Phillips electronics. In 1974, Adleta entered the floor covering business with Armstrong carpet and resilient. That year, the

distributor reported $4 million in sales. During the ensuing years, the company added Wilsonart, Hartco, Endura and Milliken products, hitting $29 million in annual sales by 1995. In 1998, Adleta dropped all carpet products except Milliken area rugs. Adleta today is the 13th largest distributor in the United States, with 105 employees and 2000 sales at $78 million.

KEY PERSONNEL

Jack Adleta: Chairman and CEO
John Synder: President
John Sher: Senior
  Vice President, Armstrong
Rick Martinek: Senior
  Vice President, Operations
Roger Stieben: Senior Vice President
  of Finance and Controller
Charlie Cobb: Senior Vice President,
  Diversified Flooring Products
  Group
Buddy Preas: Vice President,
  Systems/Transportation
Doug Johnson: Sales Manager,
  Armstrong Residential
Matt Hafer: Sales Manager, Hartco
Richard Meinke: Operations
  Manager, Little Rock, Ark., facility

TERRITORY

Texas, Oldahoma, Arkansas, Louisiana, Tennessee, Mississippi and eastern New Mexico

FACILITIES

Headquarters
1645 Diplomat Drive
Carrollton, TX 75006
Phone: 972-620-5600
Toll-free: 800-4ADLETA
Fax: 972-620-5666

The Texas facility contains 100,000 square feet of warehouse space and delivers to northern Texas, northern Louisiana, eastern New Mexico and Oklahoma.

The Little Rock, Ark., facility contains 30,000 square feet of space and handles Arkansas, western Tennessee and northern and eastern Mississippi.

PRODUCT LINES

Armstrong residential and
  commercial resilient
Hartco hardwoods
Endura rubber flooring
Wilsonart
Milliken

CUSTOMER BASE

Floor covering dealers
Commercial and resilient
  flooring contractors
Home centers

MARKETING PROGRAMS

Adleta provides two merchandising assistants to install new displays and update current systems, which allows Adleta account managers to spend more time with customers.

TRAINING

Since its official opening in early December, Adleta has trained 112 installers through its Texas-based Adleta Installation School. The school offers installation training on all hard-surface products through its 13 different classes. Since its open house March 17, Adleta will offer 56 classes throughout the year that cover everything from manufacturers' histories to installation and safety training.

The training facility itself boasts 4,000 square feet of classrooms, mock-up training units and electrical tool areas, all equipped with OSHA-approved vacuum systems. Class prices range between $399 for the three-day Solution Seminar to $25 for the Resolution School, and classes include tools and a certificate of completion. Those interested in enrolling should contact Christine Pike at 972-620-5600, Ext. 1218.

TECHNICAL SUPPORT

Adleta offers full technical support through its team of 11 customer service experts.

ADLETA ON THE WEB

Adleta's website at www.adleta.com offers information on all flooring products with links to each manufacturer's website. The site also contains exclusive Internet specials, an online ordering form and a link to sweets.com for ordering equipment.