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Platinum: Red carpet, white metal
tips
Offer platinum first: It's easier to sell down then to sell up.
The perfect complement to diamonds: White metal maximizes the brilliance of a white diamonds without distracting from it, and platinum provides the most secure setting for diamonds.
Remember the numbers: Research shows that 71 percent of women want a platinum engagement ring.
Don't apologize for the price: Explain to your customer the qualities and values that make platinum worth the extra money.
The purest metal: Platinum sold in the United States is 90 to 95 percent pure, while 18-karat gold is only 75 percent pure.
Naturally hypo-allergenic: This makes platinum an ideal choice for those with metal allergies.
A rare treasure: Platinum is 30 times rarer than gold.
*Tips courtesy of Platinum Guild International
The perfect complement to diamonds: White metal maximizes the brilliance of a white diamonds without distracting from it, and platinum provides the most secure setting for diamonds.
Remember the numbers: Research shows that 71 percent of women want a platinum engagement ring.
Don't apologize for the price: Explain to your customer the qualities and values that make platinum worth the extra money.
The purest metal: Platinum sold in the United States is 90 to 95 percent pure, while 18-karat gold is only 75 percent pure.
Naturally hypo-allergenic: This makes platinum an ideal choice for those with metal allergies.
A rare treasure: Platinum is 30 times rarer than gold.
*Tips courtesy of Platinum Guild International
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Related Resources
Press Releases
- Platinum is a Girl's Best Friend.
- Celebrity-Designed Platinum Heart Necklaces Hit Auction Block Today at Sothebys.com for Valentine's Day 2003; Proceeds to Go to Each Star's Chosen Charity.
- Platinum Software Corp. goes on-line with Web site; Platinum provides easy access to corporate and product information and two-way communications.
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