Platinum: Red carpet, white metal
Tuesday, March 1 2005
Published on AllBusiness.com
tips
Offer platinum first: It's easier to sell down then to sell up.
The perfect complement to diamonds: White metal maximizes the brilliance of a white diamonds without distracting from it, and platinum provides the most secure setting for diamonds.
Remember the numbers: Research shows that 71 percent of women want a platinum engagement ring.
Don't apologize for the price: Explain to your customer the qualities and values that make platinum worth the extra money.
The purest metal: Platinum sold in the United States is 90 to 95 percent pure, while 18-karat gold is only 75 percent pure.
Naturally hypo-allergenic: This makes platinum an ideal choice for those with metal allergies.
A rare treasure: Platinum is 30 times rarer than gold.
*Tips courtesy of Platinum Guild International
Offer platinum first: It's easier to sell down then to sell up.
The perfect complement to diamonds: White metal maximizes the brilliance of a white diamonds without distracting from it, and platinum provides the most secure setting for diamonds.
Remember the numbers: Research shows that 71 percent of women want a platinum engagement ring.
Don't apologize for the price: Explain to your customer the qualities and values that make platinum worth the extra money.
The purest metal: Platinum sold in the United States is 90 to 95 percent pure, while 18-karat gold is only 75 percent pure.
Naturally hypo-allergenic: This makes platinum an ideal choice for those with metal allergies.
A rare treasure: Platinum is 30 times rarer than gold.
*Tips courtesy of Platinum Guild International
