Elle.com Partners with Saks in Online Shopping Venture
Friday, January 4 2002
Published on AllBusiness.com
ELLE.com, in partnership with Saks Fifth Avenue, launched an online store called Elle Shop, showcasing fashion items selected by ELLE.com editors. In conjunction with Saks, the ELLE Shop specializes in daily pairings of "staple" and "statement" fashion items for sale: the staple is "the smart investment that you'll wear forever;" the statement is "the trend-setting piece that sets you apart from the crowd." Drawing on its e-commerce expertise, Saks Fifth Avenue manages the online inventory, order processing, and fulfillment.
"Saks Fifth Avenue has a long history as a successful retailer that offers the best in designer merchandise," said Denise Incandela, senior vice president and chief operating officer, Saks Direct. "By joining forces with ELLE.com, we will leverage the strength of both brands as we offer an enhanced online shopping experience."
"Saks Fifth Avenue has a long history as a successful retailer that offers the best in designer merchandise," said Denise Incandela, senior vice president and chief operating officer, Saks Direct. "By joining forces with ELLE.com, we will leverage the strength of both brands as we offer an enhanced online shopping experience."
