What are the benefits of becoming a Certified Franchise Executive? When one takes the opportunity to advance his knowledge and to expand his responsibility and influence, he is saying to the world, "I want to be better; I want to make a bigger difference.".
Sunday, July 1 2007
What are the benefits of becoming a Certified Franchise Executive? If this question has been raised, then take a few moments to read further to review the comments from recent Certified Franchise Executive graduates to see if the benefits are relevant to your career. The program is conducted by the Institute of Certified Franchise Executives, a subsidiary of the International Franchise Association's Educational Foundation.
These comments are an indication that personal and professional development is important to them. Whether it's for them or employees in their companies, getting involved with the CFE program might just be one of the best decisions one can make for the future of a franchise organization.
Pursuing a CFE designation benefits not only the recipient, but others as well. When a current or future leader decides to invest the time, money and energy to deepen his or her understanding of the industry, three groups benefit. The first group is the actual industry, the second is the recipient's company and last, the recipient and those he cares about the most.
The franchise industry will benefit
We've all heard it, "A chain is only as strong as its weakest link." It's an old saying and yet still so true. In the last three years, hundreds of new companies have started to grow through franchising. Today, the power of franchising is being applied in more than 85 different industries.
Long-established in the restaurant industry, franchising is now reaching into health care, education, business consulting and more. The key ingredient to brands and companies that stand out today and will continue to expand into the future is the team of people leading and working to grow that brand.
The franchise industry will continue to grow and expand only in relation to the strength and knowledge of the people in it.
"Franchising is a business unto itself. Good franchise companies are looking for executives who are students of franchising. The CFE designation is a good indicator of this type of person," says Joe Mathews, founding partner of Franchise Performance Group, author of Street Smart Franchising, franchise consultant and CFE candidate.
The program puts leaders together in an environment that stimulates the mind and creates a dialogue, not just discussing what franchising is today, but what it will have to become in the future. Getting involved with the CFE program connects one to a group of people asking such questions about the future as:
