My husband and I live in a rural area of North Georgia where very few people subscribe to the Atlanta Journal-Constitution. We marvel that, with great distances to travel between customers, our carrier gets our paper here on time every morning. Since we find it impossible to digest breakfast without simultaneously reading the Atlanta paper, we appreciate this greatly.
To newspaper readers addicted news with their eggs, on-time delivery equals superb customer service. So we were surprised when our carrier left a little survey with our paper one recent morning. It wasn't the newspaper’s survey; it was our carrier's own personal survey, wondering if we were happy with our service.
Thrilled and amazed that our carrier cared so much, we filled out the survey. My husband jokingly noted that we were happy with our service and that the only thing that would make it better would be an occasional package of M&Ms left with the morning paper. "But that would be asking too much," he concluded.
Apparently not. This morning, when my husband and the dogs went out to collect today's paper, they found a package of M&Ms, along with a happy note from the carrier, saying, "Surprise!"
This is why it is important to align customer service goals from the top all the way to the bottom. It is easy in a small company. But what do you do in a big company to emphasize customer service to people who are rarely exposed to customers, even though that singular exposure might make a big impression?
Comment By: James | 6/21/07 at 11:53 AM Sweet Customer Service