Sony Looks to U.S. Discounters
UK -- Sony is changing its strategy of selling its products only at specialty retailers, according to the UK-based Retail Bulletin.
While Sony will continue its distribution through U.S. specialty retailers like Best Buy and Circuit City, it hopes to take a
share of the market which South Korean and Chinese electronics manufacturers have built by supplying chains such as Wal-Mart, Target and Costco.
A Sony spokesman told the Associated Press news agency that the company wants to carry out business with Wal-Mart and Costco more aggressively. The Retail Bulletin says this reflects the increasing dominance of U.S. value retailers, as well as an increasingly competitive sales environment.
While Sony will continue its distribution through U.S. specialty retailers like Best Buy and Circuit City, it hopes to take a
A Sony spokesman told the Associated Press news agency that the company wants to carry out business with Wal-Mart and Costco more aggressively. The Retail Bulletin says this reflects the increasing dominance of U.S. value retailers, as well as an increasingly competitive sales environment.
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