Circuit City Launches Online Consumer Survey

Circuit City has launched an online survey to give consumers a new channel for communicating their store experiences back to the company.

"We're making it crystal clear to American consumers that 'We're with you,'" said W. Alan McCollough, president and ceo of Circuit City Stores. "We're determined to offer a level of customer service that is unmatched by any other national retailer in the consumer electronics industry. We truly value the opinions of our customers, and now every one of them, whether they visit our stores or our Web site has a chance to utilize this online feedback tool."

Circuit City's online customers have been able to participate in customer satisfaction surveys from BizRate.com for almost a year. The surveys now have been extended to customers at Circuit City's more than 600 brick-and-mortar stores nationwide. Checkout receipts at Circuit City stores invite customers to visit a specially designed Web site to register comments on their shopping experience.

The online survey, at http://www.cc.bizrate.com, takes only a few minutes to complete and participants are automatically registered in Circuit City's Customer Satisfaction Sweepstakes. Prizes in the ongoing survey sweepstakes will vary, but the inaugural drawings in October will include a grand prize of $10,000, a $5,000 second prize, and ten $1,000 merchandise cards from Circuit City stores. No purchase is necessary to enter the drawing. Sweepstakes rules are posted in Circuit City stores and at http://www.cc.bizrate.com.

The new Web-based survey is the latest component in Circuit City's multi-faceted approach to obtain feedback from consumers. Circuit City also employs mystery-shopping trips, exit interviews, focus groups and telephone surveys to measure customer satisfaction with the Circuit City shopping experience.

The new customer satisfaction survey represents an expanded relationship between Circuit City and BizRate.com. "BizRate has a proven track record at monitoring satisfaction," said McCollough, "and it offers unbiased, third-party neutrality when tracking consumer experiences."

Chuck Davis, president and ceo for BizRate.com said, "Circuit City clearly recognizes that customer satisfaction is a key driver for business success -- both online and offline. BizRate.com's ongoing tracking will enhance Circuit City's commitment to maintain a truly customer-driven culture."