Kmart Offers Free Baby Kits for Expectant and New Latina Moms | Point of Purchase | Professional Journal archives from AllBusiness.com

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Publication: Point of Purchase

Friday, October 25 2002

Industry & Topics

Discount & Club Stores

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Kmart Offers Free Baby Kits for Expectant and New Latina Moms

Friday, October 25 2002

Published on AllBusiness.com

Kmart Corp. plans to distribute more than 45,000 "Cosas para Bebe" kits to expectant and new Latina moms. The kits, which contain health information from the March of Dimes as well as money-saving offers on products available at Kmart, are part of a Kmart pilot program focused on helping moms have healthy babies. The kits, which are available in Spanish and English, will be distributed while supplies last beginning Oct. 27. The kits will be highlighted through in-store signage.

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