Campbell to Be an Official Supplier to Olympic Winter Games

Campbell Soup Co. has announced that it will become an official supplier for the XIX Olympic Winter Games, which will run February 8-24 in Salt Lake City.

"This is a great example of Campbell putting our marketing effort behind exciting initiatives that connect with our consumers," says Campbell president and CEO Douglas R. Conant. "As the 'Official Soup Supplier,' we are proud to nourish this year's U.S. Olympic Team in their training efforts, just as we hope to nourish the dreams of kids who will be tomorrow's U.S. Olympic hopefuls."

Campbell also has pledged to generate $500,000 in funding to the U.S. Olympic Team via consumer purchases of specially labeled cans of America's favorite soups. This initiative will be used by the U.S. Olympic Team to help U.S. athletes with their everyday training needs, including coaching, lodging and meals at USOC Training Centers.

Campbell will promote its affiliation with the Games through POP advertising and on cans of Campbell's Chicken Noodle soup. Campbell will also provide food products to the hundreds of U.S. Olympic Team athletes who will be training right up to the opening of the Olympic Winter Games.