ATLANTA, Ga. - Fairchild Urban Expositions has announced the formation of a unique marketing alliance with Etexx, the leading provider of e-commerce services for the textile and clothing industries, and Material World, Sept. 25-27 at the Miami Beach Convention Center in Miami Beach, Fla. Through an exclusive "online alliance" with the show, Etexx will create a virtual trade show on its Internet site, www.etexx.com, providing exhibitors with an additional distribution tool for their products and attendees with online access to the show's resources, samples and products.

"By teaming up with Etexx, Material World is fulfilling its goal of creating a comprehensive event that empowers attendees to succeed in today's competitive marketplace," said Doug Miller, president, Fairchild Urban Expositions, the trade show partnership of Fairchild Publications and Urban Expositions and Development. "As the premier online destination for the textile community, Etexx will expand and augment the show's on-site excitement by providing a technological venue for professionals to preview trends, review samples and order swatches."

Extexx Inc. CEO Frederic Dib noted that this partnership, between old and "new economy" ventures, would be instrumental in extending both brands within the textile industry. "Material World's commitment to excellence is important to us as we introduce Etexx to the U.S. market," he said. "Our affiliation ensures an added level of trust within the textile industry and provides it with a unique sourcing tool that helps streamline the way business is done."

Etexx, which is headquartered in Nice, France, and New York, provides a wide range of value-added services to textile professionals, including electronic fabric catalogues, online sampling functionalities and comprehensive trend reports using specialized digital technology, along with rich community features. Founded in 1999 and launched this past February, Etexx has rapidly emerged as a leading player in the expanding European e-commerce marketplace, generating significant web site traffic, as well as the support of international venture capitalists in recent first round financing totaling $7 million.

For more information about Material World, contact Fairchild Urban Expositions at (770) 952-6444 or visit them on the Web at http://www.material-world.com. For more information about Etexx, contact Frederic Dib at (718) 694-6299 or visit them on the Web at <a href="http://www.etexx.com" style="color: red">http://www.etexx.com.