NCE ANNOUNCES LICENSING AGREEMENT WITH ARTIST JUDY BUSWELL

CINCINNATI - New Creative Enterprises (NCE), a division of Decorative Concepts Inc., and a leader in home accessories and indoor and outdoor decorative giftware, has announced the signing of a license agreement with designer Judy Buswell. The addition of Buswell to the NCE ranks increases the number of top line designers who have signed agreements with the company in recent months, and is expected to boost the sales revenue and build additional brand recognition for the company.

NCE's relationship with Judy Buswell is another step in the progressive management approach being taken by the company to intensify its dominance in the giftware industry. "We are delighted to have Judy Buswell join the NCE team of top-flight designers," said Len Gorelick, President of NCE. "Buswell's distinctive watercolor designs have adorned a wide range of gift products, and have received national recognition," he said.

Judy Buswell is known for her exceptional watercolor scenes that can be admired on products such as greeting cards, calendars, music boxes and rugs. Her portfolio of printed work encompasses more than 185 different images. "NCE has developed a reputation as a leader in the giftware industry, and I am pleased to have my designs associated with a company that is known not only for its quality, but also for its creativity and innovation," said Buswell.

"The addition of the Judy Buswell collection to our gift lines will add great value to the company," said William L. McMahon, CEO of Decorative Concepts Inc., NCE's parent company. "I believe that the time is right for us to expand our reach in the giftware industry, and to respond to the decorative interests of today's design conscious consumer.