Sell More with Impulse Buys

Of course, the nature of the store will dictate how much you can rely on impulse items. However, most retail outlets find that something, even candy, adds to revenues if positioned correctly in eye-catching displays.

The trick to impulse selling is to utilize shopping psychology in your planning. Find places where customers are not preoccupied with their intended reason for entering the store. Remember that impulse purchases are typically smaller in price, in size, and in weight. Large and/or expensive items are not impulse purchases and should not be marketed and presented as such.