| Free Newsletters 47th Annual International Franchise Convention February 24-27, 2007.
Building Future Together
FEBRUARY 24-27, 2007
Caesars Palace Las Vegas, NV
For more information or to register, visit www.franchise.org or call the Conference Department at 202/628-8000.
Why should you invest your time and money to attend the IFA Annual Convention?
We could give you hundreds of reasons why you should attend the IFA Annual Convention but why take our word for it? Your peers are making the commitment year after year to attend and
Franchise Finder
"Subway joined IFA in the late 70's when we had fewer than 100 outlets, and I've attended almost every convention since then. By speaking to other franchisors at IFA conventions, I gained the confidence to set some very high achievement goals for Subway."
Fred DeLuca, CFE
Founder
Subway World Headquarters
"Not getting my company actively involved in the IFA much sooner is one of the bigger mistakes I have ever made in business. Anybody seriously involved in franchising should make attending the IFA Convention a priority. The educational content is first rate and the opportunity to build valuable new business relationships is unsurpassed."
Joe Bourdow
President
Valpak
"Getting involved in the IFA early on was one of the best decisions that my dad ever made for me (fresh out of high school). After more than 20 years of attending IFA conventions, I continue to learn and grow from the educational sessions as well as meet new people who I reach out to and network with year round. I would advise anyone in franchising to make this an annual commitment."
Dina Dwyer-Owens, CFE
President & CEO
The Dwyer Group, Inc.
"Being a part of the IFA provides franchisors with an unparalleled opportunity to form or renew relationships with the "heavy hitters" in the industry, catch up with emerging trends and study the techniques that are available to operate better franchise systems. From the exhibits to the general and educational sessions, the IFA provides invaluable information to new and seasoned members of the franchising population."
Sid Feltenstein
Chairman
Sagittarius Brands
"The IFA annual conference is a great opportunity to network with corporate peers and gain insight into the opportunities and answers to the challenges associated with developing and maintaining an effective franchise program. It is inspirational to interact with minority and women entrepreneurs, who have become successful despite various obstacles. From the pre-conference summits on Technology, Diversity and International issues, to the closing gala dinner, the conference just gets better and better."
Priscilla J. Hollman
Vice President, Diversity Relations
Marriott International, Inc.
SCHEDULE OF EVENTS
Friday, February 23
8:00 am-10:00 am ICFE Registration
8:00 am-9:30 am Finance, Audit & Budget Committee
8:30 am-5:30 pm ICFE Special Session
* Financial Bootcamp: Help Franchisees Gain Control of
Their Business
8:30 am-5:30 pm ICFE Special Session
* Developing and Implementing an Effective Franchise Sales
Program
8:30 am-5:30 pm ICFE Special Session
* Basic Principles of Franchise Management
8:30 am-5:30 pm ICFE Special Session
* International Development Fundamentals
10:00 am-2:00 pm IFA Executive Committee Meeting
3:00 pm- 5:00 pm Franchisor Forum
7:00 pm Board of Directors' Dinner
Saturday, February 24
8:00 am-8:00 pm Registration
8:00 am-10:00 am Educational Foundation Board of Trustees
8:00 am-10:00 am Franchise Relations Committee
8:00 am-9:00 am Matchmaker Task Force
8:00 am-10:00 am Membership Committee
8:00 am-10:00 am Women's Franchise Committee (WFC)
8:00 am-12:00 n ICFE Special Session
* International Business Development for Senior Executives
8:30 am-5:30 pm ICFE Special Session
* Franchise Relations Clinic
8:30 am-5:30 pm ICFE Special Session
* Diversity Bootcamp--Proven Strategies for Large and Small
Franchisors
8:30 am-5:30 pm ICFE Special Session
* Essential Leadership Skills for Franchise Executives
8:30 am-10:00 am Legal Legislative Committee
9:00 am-12:00 n Global Marketing Committee
10:00 am-12:00 n Marketing & PR Committee
10:00 am-12:00 n Past Chairmen's Council
10:00 am-12:00 n ICFE Board of Governors
10:00 am-12:00 n Minorities in Franchising Committee
10:00 am-12:00 n FranPAC Advisory Board
10:15 am-11:15 am WFC Leadership Conference Coffee
11:00 am-1:00 pm Technology Committee
11:30 am-1:15 pm WFC Leadership Conference Lunch
12:00 n-1:00 pm Board of Directors' Luncheon
1:00 pm-5:00 pm ICFE Special Session
* IFA Compliance Training
1:00 pm-4:30 pm Board of Directors' Meeting
1:30 pm-4:45 pm WFC Leadership Conference
4:00 pm-4:30 pm Ambassador Orientation
4:30 pm-5:00 pm Committee Chair Orientation
4:30 pm-5:30 pm New Member Orientation
4:45 pm-5:30 pm WFC Leadership Conference Reception
5:30 pm-6:30 pm New Member/First Timer Reception
6:30 pm-9:00 pm Taste of Franchising
Sunday, February 25
7:00 am-5:00 pm Registration & Banquet Desk
7:00 am-7:30 am Supplier Forum Executive Committee
7:30 am-9:00 am Prayer Breakfast
7:30 am-9:00 am Supplier Forum Advisory Board & General
Membership Meeting
8:30 am-11:30 am Multi-Unit Summit
8:30 am-12:00 n International Summit--Novice Track
8:30 am-12:00 n International Summit--Advanced Track
9:00 am-12:00 n Financial Summit
9:00 am-12:00 n Technology Summit
9:00 am-12:00 n Diversity Summit
9:00 am-12:00 n Elements of Successful Franchising
9:00 am-12:00 n FTC/Sales Compliance Summit
10:00 am-12:00 n Awards Committee
11:00 am-12:00 n FranPAC Reception
12:30 pm-2:30 pm Opening General Session & Luncheon
2:45 pm-4:15 pm CONCURRENT SESSIONS
1. Lessons Learned--A Discussion with Successful Franchisors
2. The Do's & Dont's of Franchise Turnarounds for the Large and/or
Mature Franchisor
3. Search Engine Optimization (SEO): Get Noticed Now!
4. Establishing the Franchise Sales Process for New & Emerging
Franchisors
5. Customers Rule! Can You Manage the Relationship?(for Large and
Mature Franchisors)
6. Private Equity Panel: A Discussion With CEOs
7. Effective Communication Strategies for Franchisors and Their
Franchisees
8. Franchisee Satisfaction: Growing a Happy and Healthy Franchise
System
9. Enforcer or Cheerleader? The Evolution of Field Support as Your
System Grows
(for Established Franchisors)
10. Creating a Culture of Inclusion: Diversity "How To's"
11. The Entrepreneur Next Door
12. Effective International Lead Generation
4:30 pm-8:00 pm Chairman's Reception with Exhibitors & FranPAC
Silent Auction
7:30 pm-9:00 pm Minorities in Franchising Reception
Monday, February 26
7:00 am-6:00 pm Registration & Banquet Desk
7:00 am-8:00 am FranPAC Breakfast
8:00 am-10:00 am Super Session with Continental Breakfast
10:15 am-11:45 am CONCURRENT SESSIONS
1. Administering Advertising Funds: Leveraging Collective Power for
Marketing Success
2. A Remedy for Growing Pains: How to Leverage Technology to Grow More
Cohesive,
Profitable Franchisees
3. When the Relationship Sours: Creating an Amicable Plan
4. Franchise Sales for the Established Franchisor
5. Minority Franchise Recruitment Programs that Work
6. Maximizing the Effectiveness of FACs and Franchisee Associations
7. International Expansion: Challenges and Alternatives
8. Leadership Development and Coaching for the Established Franchisor
9. Proactive Steps a System Can Take Today to Improve Its Value
Tomorrow
10. Next Steps for Emerging Franchisors
11. Franchise System Conventions: Making the Most of the Experience
(for Established Franchisors)
12. 60 Killer Marketing Tactics to Increase Sales, Maximize Profits
and Stop Your Competition
13. Why They Really Buy: Mapping the Buying Decision
12:00 n-2:30 pm Networking Lunch with Exhibitors & FranPAC Silent
Auction
12:30 pm-2:30 pm Franchisee Luncheon
1:00 pm-3:00 pm Diversity Institute Board
2:45 pm-4:45 pm Executive Business Solution Roundtables
5:00 pm-7:00 pm Fun & Games with Exhibitors & FranPAC Silent
Auction
6:30 pm-8:30 pm Women's Franchise Committee Networking Reception
7:00 pm-8:30 pm International Reception
Tuesday, February 27
7:00 am-4:00 pm Registration
8:00 am-10:00 am Super Session with Continental Breakfast
10:15 am-12:30 pm Supplier Forum Business Solution Roundtables
10:30 am-12:30 pm Franchisee Forum
11:30 am-12:30 pm FranPAC Reception
12:45 pm-2:45 pm Luncheon & General Session
3:00 pm-4:30 pm CONCURRENT SESSIONS
1. The Female Consumer: That Huge Market You Can't Afford to Ignore
2. Best Practices in Handling Default & Termination (for Established
Franchisors)
3. The World is Flat (Not Exactly)-Preparing for Cultural Differences
as You Expand
4. Franchise Sales for the New and/or Emerging Franchisor
5. Best Practices in E-Disclosure
6. Starting Franchisees Out on the Right Step: Training New
Franchisees from Start to Finish
7. Best Practices in Building Your Brand
8. Growing Pains for Established Franchisors--From Small Companies
Operated by Founders
to Hiring New Executives
9. Innovative Methods for Choosing the Best Site to Place a Store
6:30 pm-7:30 pm Annual Reception
7:30 pm IFA Hall of Fame Banquet
Monday Super Session
GENERAL SESSIONS
8:00 am-10:00 am
This morning's session features Dunkin'Brands Chairman and Chief Executive Officer, Jon L. Luther.
A legend in the food-service industry, he is a proven leader at creative brand development and at satisfying consumers who seek quality, convenience, and value in a quick service restaurant setting. Mr. Luther joins us to provide an in-depth look at one of the world's largest quick service restaurant companies encompassing more than 12,000 restaurants, including 7,600 units in the United States and 4,400 units in 46 countries around the world. Baskin-Robbins is the largest chain of ice cream stores in the world with 5,400 outlets. Togo's, a California sandwich shop, includes 400 locations. And Dunkin' Donuts, the largest coffee and baked goods shop chain in the world, includes more than 6,000 locations worldwide in 30 countries. The chain sells more than one billion cups of coffee in the U.S. per year and had world-wide sales of $3.6 billion in fiscal 2004 and U.S. sales of $3.4 billion. With all its success, you would think the system would take a break and simply enjoy the fruits of its labor. Not so. In fact, Mr. Luther has a very aggressive growth plan in mind for Dunkin'Brands. Please join us and learn key insights on how to build your business from one of franchising's giants. At this session, we'll also present the Franchisee of the Year Awards to top entrepreneurs in franchising, and the Bonny LeVine Award to a long-standing female role model and mentor within our community.
Tuesday Super Session
8:00 am-10:00 am
Panel of the Pros
A highlight each year, the Panel of the Pros features top franchise leaders discussing a hot topic relevant to the growth and success of all franchise systems. In 2007, we will focus on a topic everyone is talking about ... the changing world of franchise development. Hear from hands-on CEOs about managing the franchise development process in these demanding and changing times. What is the most effective way to grow your business? Our panel will consider traditional development methods, referral networks, brokers, and outsource sales departments. What are the pros and cons of each? Who is using what and why? You'll also hear insights from our panelists regarding how technology has changed the way we all work with prospects. How has it changed the way we interact with third party development organizations? Finally, the panel will address where tomorrow's prospects will come from. What challenges will you face in the ever-changing marketplace of franchise development now and through the rest of this decade? With four different viewpoints on stage, this will certainly be an interesting and lively discussion.
Moderator:
Steve Greenbaum, CFE, President & CEO, PostNet International Franchise Corporation
Speakers:
Ray Titus, President, Sign * A * Rama, Inc. Jeff Elgin, CEO, Capistar Franchise Holdings, Inc. Marc Kiekenapp, Managing Partner, Franchise Outsource
Tuesday Luncheon & General Session
12:45 pm-2:45 pm
Our fourth and final general session will feature another blockbuster speaker straight out of our nation's history books--former Speaker of the U.S. House of Representatives Newt Gingrich. Well known as the architect of the "Contract with America," Speaker Gingrich led the Republican Party to victory in 1994 by capturing the majority in the U.S. House of Representatives for Newt Gingrich the first time in 40 years. After he was elected Speaker, he disrupted the status quo by moving power out of Washington and back to the American people. Under his leadership, Congress passed welfare reform, passed the first balanced budget in a generation, and passed the first tax cut in sixteen years. During his address, "Lessons in Leadership," Speaker Gingrich will draw on his years in the frontlines of politics and his current role as a leading figure in entrepreneurial and technological advances to discuss the current political climate in Washington. Mr. Gingrich shares the six standards he feels today's politicians must meet in order to effect real change, and he addresses the specific policy issues and national trends affecting the way you do business. The Tuesday Luncheon would not be complete without presenting the Diversity Award and recognizing the CFE Class of 2007--franchise executives who have met the qualifications and completed the course of study leading to the Certified Franchise Executive designation.
SATURDAY HIGHLIGHTS
8th Annual Leadership Conference Hosted by the Women's Franchise Committee
Talking About My Generation: Understanding Generational Diversity in the Workplace
For the first time in history, there are four distinct generations comprising today's workforce. The traditionalists, born between 1900-1945, value stability and are fiercely loyal; the baby boomers, born between 1946-1964, are workaholics who have paid their dues and are now desperate for a healthy work/life balance; the generation Xers, born 1965-1980, are extremely resourceful and independent, focusing their energies on skillful performance, variety and stimulation in the work-place; and the millennials, born between 1981-2000, are high-speed stimulus junkies who are fast becoming the intellectual authority in their homes and work. With such distinct backgrounds and characteristics, how do you best work with each generation to maximize your workplace relationships? How can understanding generational diversity strengthen your leadership role within your organization? "Talking About My Generation: Understanding Generational Diversity in the Workplace" will explore what makes each generation tick and provide you with the answers you need to effectively work with others. You'll learn a lot about yourself but you'll also have an opportunity to expand your knowledge of your organization's most valued commodity--people. Learn how to motivate and communicate better with other generations to bring out their leadership abilities while developing your own at the same time. The Leadership Conference is open to all fully-registered Convention attendees at an additional fee of $50. To reserve your space, please check off the appropriate box on our convention registration form.
Schedule of Events
10:15 am-11:15 am Coffee Talk
Join other attendees over coffee for an informal networking session exploring the challenges of work/life balance.
11:30 am-1:15 pm Opening Luncheon
Presentation of the Crystal Compass
Luncheon Presentation:
"Passing the Reigns from One Generation to the Next"
Guest Speakers:
Mary Ellen Sheets, CEO and Founder, Two Men and a Truck Melanie Bergeron, CFE, President and COO, Two Men and a Truck
1:30 pm-1:45 pm Welcome & Introductions
1:45 pm-2:30 pm Keynote Address
Speaker:
Linda C. Haneborg, CFE, Senior Vice President of Communications & PR, Express Personnel Services
2:30 pm-2:40 pm Break
2:40 pm-3:40 pm Panel Discussion
A candid discussion with representatives from each generation sharing their insights as to how to work effectively across generational lines.
Moderator.
Linda C. Haneborg, CFE, Senior Vice President of Communications & PR, Express Personnel Services
Speakers:
Bob Ritter, CFE, President & CEO, Ritter's Frozen Custard Fred DeLuca, CFE, Founder, Subway World Headquarters JoAnne Shaw, CFE, President & CEO, The Coffee Beanery, Ltd. Liberty Harper, Founder/Director of Training, Liberty Fitness Holdings, LLC
3:40 pm-3:50 pm Break
3:50 pm-4:40 pm Roundtable Discussions
Always a popular portion of the program, don't miss the roundtable discussions where you can network with other attendees by exchanging important insights to help you succeed in today's multigenerational workplace.
Our roundtable facilitators are:
Nancy Beskar, WineStyles Master Franchisee
Josie Cicerale, CFE, Chief Operating Officer, Decor & You, Inc.
Greg Cory, President, eMaximation LLC Linda Fierce, Director of Marketing-Franchise Brands, Regis Corporation
Katharine Francis, CEO, SafetyNet4Kids
Scott D. Frith, CFE, VP Marketing & Franchise Development, Lawn Doctor, Inc.
Teresa Huszka, CFE, MFV Expositions LLC
Lori Kiser-Block, CFE, President, FranChoice
Danny D. Moran, CFE, Director of Franchising, Polio Campero--Adir Restaurants Corp.
Linda Shunk, CFE, Director of Retail Operations & Development, Oreck Franchise Services, LLC
Victoria Starr, President, Discovery Map International, LLC
Dawn Lawin, President, Hot Dish Advertising
Ray Moore, CFE, Director of Franchise Operations Worldwide, Snap-On Tools Company, LLC
Courtney Minor, Director of Franchise Development, Gold's Gym International
Dinah Coopwood, Franchise Lead Manager, ServiceMaster Clean & Furniture Medic
Jodene Jensen, Co-Founder, RB. Loco Franchising, Inc.
Brig Sorber, CFE, VP Operations, Two Men And A Truck
4:40 pm-4:45 pm Closing Remarks
4:45 pm-5:30 pm Wine & Cheese Reception
SATURDAY HIGHLIGHTS
New Member/First Timer Reception 5:30 pm-6:30 pm
An event specifically designed with our new members and first time convention-goers in mind, the New Member/First Timer Reception is an opportunity to welcome this group into the IFA family and make them feel right at home. This by-invitation-only event will allow attendees the chance to mingle and become acquainted with colleagues in the franchise community including the IFA Board of Directors and other members of the IFA leadership.
Taste of Franchising
6:30 pm-9:00 pm
One of the most popular of all IFA convention experiences, the Taste of Franchising is a celebration of the wonders and diversity of franchising. During this spectacular networking event, franchisor and supplier members generously provide branded food and beverage items while others sponsor decorations, paper products and entertainment to make the Taste of Franchising event stand out from the rest. Hosted outside under the lights of the Las Vegas Strip, this year's Taste will be bigger and better than ever. You don't want to miss this unique evening of networking set in an atmosphere that puts the spotlight on the many faces of franchising!
We'd like to thank those IFA franchisor and supplier members who have graciously stepped forward to support this event:
Accor Franchising
North America, LLC
American Leak Detection
Artuzzi's Italian Kitchen
Constant Contact
Dippin'Dots Franchising
The Dwyer Group
ExxonMobil Corporation
Faegre & Benson
Farrell Fritz, P.C.
Fish Window Cleaning Services, Inc.
Fishman Public Relations, Inc.
FOCUS Brands, Inc. (Carvel & Cinnabon)
Franchise Development Services Limited
Franchise Solutions Corp.
Fran-Systems, LLC
Great American Cookies/Mrs. Fields/TCBY
HoneyBaked Ham Company and Cafe
Hot Dish Advertising
House of Bread
IFX Online
Kayson's Grille
Lenny's Franchisor, LLC
P.B. Loco Franchising
Polio Campero
Port of Subs, Inc.
Power Smoothie Cafe
Raving Brands (Moe's
Southwest Grill) re:group, Inc.
Remote Data Backups
Ritter's Frozen Custard
St. Jacques Franchise Marketing
Tony Roma's
Uno Chicago Grill
Virginia Barbeque
Franchise Company
Whether you are a franchisor or supplier, participating in the Taste provides companies with a wonderful opportunity to increase their visibility within the franchise community. If you are interested in adding your name to our growing list of sponsors, contact Anne Poodiack at 202/662-0773 or by email at apoodiack@franchise.org.
Prayer Breakfast
SUNDAY HIGHLIGHTS
Prayer Breakfast
7:30 am-9:00 am
We invite you to join us at the Prayer Breakfast hosted by The ServiceMaster Company. This is a non-denomination event that you attend with your family and friends. In addition to a special musical performance and motivational readings, we are pleased to feature famed keynote speaker, Ken Blanchard. For nearly four decades, Mr. Blanchard has been recognized as a premier thinker and writer on leadership. The author of several best-sellers including "The One Minute Manager," Mr. Blanchard will speak about ways to inspire and equip people to lead with understanding and compassion. This is a great way to begin the first official day of challenging educational sessions, networking engagements and high-powered business meetings! The Prayer Breakfast is complimentary and is offered to the first 300 fully-registered convention attendees on a first come, first served basis.
Co-Sponsored by:
HomeTask Handyman Service, Inc.
MagnetStreet
The Parable Group
Michael H. Seid & Associates
Servant Systems, Inc.
Service Brands International
Two Men & And A Truck International, Inc.
International Summit--Novice Track
Developed by the Global Marketing Committee (GLOMAK) and the World Franchise Council
8:30 am-12:00 noon
Am I Ready for International Expansion?
* How large does a franchise system need to be to consider international expansion?
* What structure is best for my company?
* The most effective way to structure an organization for international expansion.
* How and when to adapt the concept to different cultures.
Moderator: Kay Marie Ainsley, CFE, Managing Director, Michael H. Seid & Associates
Speakers: Burt Yarkin, CEO, Cartridge World North America Cartridge World
Robert F. Trota, President, Max's Restaurants, Inc.
The Commitment is Made--What Are the First Key Areas that Must Be Managed?
* Legal and tax issues: trademark registration, tax considerations, and country specific franchise regulations.
* Where to go for research and country data: U.S. Department of Commerce resources, franchise associations, consultants.
* How to determine what countries to target.
Moderator: Leonard N. Swartz, Senior Advisor, iFranchise Group
Speakers: Finola Cunningham, Commercial Specialist, U.S. Embassy, US Commercial Service John O'Brien, CEO & President, PoolWerx Corporation Pty Ltd
International Expansion from the Eyes of the Master Franchisee
* What are the expectations that a master franchisee/area developer brings to the relationship?
* What methods do foreign master/developers use to find and investigate franchise systems?
* What can and should a franchisor do to be knowledgeable about a foreign market before expanding there?
* What key factors influence the master/area developer to acquire the franchise system?
Moderator: Larry Weinberg, Chair, Franchise Group, Cassels Brock
Speaker: John Prittie, President, Two Men And A Truck Canada
Andrew Benefield, Cookies Australia Pty Ltd. (Master Franchisee, Mrs. Fields)
Expansion into Emerging Markets--Does the Opportunity Outweigh the Challenges?
* Expansion into Emerging Markets: Does the Opportunity Outweigh the Challenges?
* Definition of an international emerging market.
* Which are the markets of the future?
* Lessons learned in expansion into international emerging markets, such as India, China, Russia, and Mexico.
Moderator: Pablo Hooper, Partner, Gonzalez Cavillo SC Abodagos
Speakers: John Harris, International Marketing Manager, Crestcom International Ltd.
Albert Kong, CFE, Asiawide Franchise Consultants Pte Ltd.
Legal Update from Around the World
* Disclosure and registration requirements around the world.
* What countries have recently introduced franchise legislation?
* How is my existing franchise system impacted by these new developments?
Moderator: Peter D. Holt, Executive in Residence, Great Hill Partners
Speakers: Chris Wormald, Head of Franchising, London, Eversheds
Frank Zaid, Senior Partner, Osier Hoskin & Harcourt, LLP Stephen Giles, Partner, Deacons Lawyers
Solving the Challenges with Underperforming Masters and Area Developers
* Best practices from a business perspective.
* Best practices from a legal perspective.
* How to structure the relationship to minimize development problems.
* Step by step practical advice once development problems occur.
* What mistakes to avoid.
Moderator: Gaylen L. Knack, Partner, Gray Plant Mooty
Speakers: Lee Vala, Senior Vice President, International Development, The Quizno's Corporation
Michael Martino, Chairman, Mail Boxes Etc. Canada
Elements for Building a Successful Franchise Network
9:00 am-12:00 noon
* Techniques for effective distribution: where franchising fits in
* Effective franchisee recruitment.
* Franchisor operating systems, products and services that benefit franchisees.
* Essential elements of the franchisor management's philosophy and "culture."
* Communication in franchise networks.
* How to deal with change: anticipating it, accommodating it and taking advantage of it.
Speakers: Dennis Wieczorek, Partner, DLA Piper US LLP Phil Zeidman, Partner, DLA Piper US LLP
Michael M. Isakson, President & COO, The ServiceMaster Company and IFA First Vice Chairman
Technology Summit
Developed by the Information Technology Committee
9:00 am-12:00 noon
* An overview of emerging best practices in e-disclosure.
* Answers to your technology questions from senior franchise executives and franchisees during the panel of experts.
* An opportunity to interact with franchise technology leaders during Summit Roundtables to learn about the good, the bad and the ugly of technology.
Panel of Experts
Moderator: Hal McLean, CFE, Director of Information Systems, Two Men And A Truck International, Inc.
Speakers: Brian Spindel, CFE, Executive Vice President, PostNet International Franchise Corporation
Ken Colburn, President & Founder, Data Doctors Franchise Systems, Inc.
Roundtable Topics and Facilitators
Tools for Distance Learning and Education
Facilitator: Jeff Connally, CM IT Solutions
Facilitator: Nancy Bigley, CFE, Director of Franchise Services, Dunkin'Brands
Best Practices for Effective Franchise Email Marketing Programs
Facilitator: Kevin O'Brien, Manager, Business Partner Programs, Constant Contact
Data Management
Facilitator: Ken Colburn, Founder & President, Data Doctors Franchise Systems, Inc.
E-commerce Systems
Facilitator: John Rogers, Chair, Davis and Company
How Many Locations Can I Put in a Market and How Can I Predict Their Revenue?
Facilitator: Paul Sill, Managing Partner, Forum Analytics
Securing Customer & Company Information--Identify the Risks and Some of the Tools Out There to Help Minimize the Risk
Facilitator: Tom Epstein, CEO, Franchise Payments Network
Internet Strategies for Lead Generation
Facilitator: Terry Corkery, President & CEO, FRANCHISEWORKS.com
Facilitator: Amit Pamchea, CEO, FranConnect Software
Using Technology to Build Your Brand
Facilitator: Nigel Mayne, President & CEO, FranMatch
Benchmarking for Your Franchise System--For Your Industry
Facilitator: Tim Johnson, Director of Operations, Geeks on Call
Benefits of Software as a Service (Third-Party Hosted Applications) Versus In-House Hosted Applications
Facilitator: Jack Pearce, Business Development, Handyman Matters
From Lead to Opening, Management & Tracking Sales Prospects Through to the Opening Process--What Systems Exist, Best Practices
Facilitator: Bill Cody, VP of Market Expansion, HomeTask Handyman Service
How to Drive Traffic to Your Web Site
Facilitator: Paul D'Angelo, Director of Information Technology Services, HomeVestors of America, Inc.
Automating Financial Payments Using Technology
Facilitator: Dan Martin, President & CEO, IFX Online
Automated Survey Systems for Customers and Franchisees
Facilitator: James Mowery, Chief Information Officer, Instant Tax Service
Managing Your Franchise System
Facilitator: George Gualda, Franchisee, Link Staffing Services
Web Site Fundamentals
Facilitator: Marcia Hales, COO, My Girlfriend's Kitchen
Selecting a Point-of-Sales System
Facilitator: Brian Spindel, CFE, Executive Vice President, PostNet International
Implementation of Technology on a Budget--What to Do First
Facilitator: Larry Sanders, Remote Data Backups
How to Manage and Engage with Your Franchisees
Facilitator: Beth Kohler, SageSoftware
Broadband Options for Your Stores--What's Hot
Facilitator: Bruce Franson, Vice President, Servant Systems Inc.
The Importance of Having a Technology Roadmap
Facilitator: Hal McLean, CFE, Director of Information Systems, Two Men and a Truck
Franchisee Technology Requirements and Fees
Facilitator: Dennis Carroll, Information Systems Manager, Volvo CE Rents, Inc.
How to Drive Traffic to Your Web Site
Facilitator: Mike Marcus, VP, Business Systems Development & E-Commerce, We the People USA, Inc.
Enabling Franchisees Through Technology
(i.e. do we provide them e-mail, extranet, chat groups, financial management, scheduling, etc.)
Facilitator: Ken Rubin, CEO, Xact Impact Natural Pest Management
Financial Summit
9:00 am-12:00 noon
Conventional Financing
* Current credit criteria.
* How do you attract a finance company?
* Terms and conditions.
SBA Financing
* Challenges of getting franchisees financed.
* Preparing your package for review.
* The three biggest mistakes borrowers make when preparing their packages.
Diversity Summit
Developed by the Minorities in Franchising Committee and the Diversity Institute
9:00 am-12:00 noon
9:00 am-9:10 am Welcoming Remarks
Speakers: Ron Harrison, CFE, Chair, Diversity Institute Terrian Barnes, Global Diversity Officer, Yum! Brands, Inc. and Chair, Minorities in Franchising Committee
9:10 am-9:40 am Keynote Address
Speaker: Ron Langston, Senior Director, Minority Business Development Agency
Changing demographics are creating new challenges and opportunities for small businesses. Highlights of the latest Small Business Owner survey by the Census Bureau and how these changes are affecting the growth and success of small businesses.
9:40 am-10:40 am Panel Discussion
How to Be Seen as Part of the Community in Diverse Neighborhoods
* Learn ways to help ensure a successful--and welcome--franchise operation in distinct ethnic neighborhoods.
* The advantages of finding franchisees that mirror the community.
* Discover techniques all franchisees can use (regardless of ethnic background) to be seen as part of the community.
Moderator: Freeman Farrow, Associate, Miller, Canfield, Paddock & Stone
Speakers: Elisa Garcia, General Counsel, Domino's Pizza Doug Pendegrast, Executive Vice President and Chief Franchise Officer, Church's Chicken, Inc.
Mandeep Sopti, Franchisee, Jackson Hewitt Tax Service Robert Myer, Owner, Express Personnel Services of Baton Rouge, LA
10:40 am-11:40 am Panel Discussion
Alternative Financing Strategies
* Learn about a turnkey financing and assistance program for franchisors and their women and minority franchisees and candidates.
* Discover financial options tailored to businesses in underserved areas.
Moderator: Steve Greenbaum, CFE, Chairman, IFA Educational Foundation, CEO, PostNet International Franchise Corporation
Speakers: Stan Friedman, Senior Vice President & Chief Development Officer, Maggie Moo's International
Don Graves, Chairman, Metropolitan Business Collaborative
David Nayor, Vice President, Business Loan Express
11:40 am-12:00 noon Question and Answer Period for Panelists
FTC/Franchise Sales Compliance Summit
9:00 am-12:00 noon
Franchise Sales and Disclosure Law Compliance Issues
* Franchise Registration Law overview.
* The Registration and Disclosure Process.
* What do you and your sales team need to know to be in compliance?
* How can you create an in-house compliance team?
Speakers: David Kaufmann, Partner, Kaufmann, Feiner, Yamin, Gildin & Robbins
Delia Burke, Director, IFA Franchise Compliance Training Program
Proposed Changes to the FTC Franchise Rule
* What are the most significant changes contained in the proposed FTC Franchise Rule and how will they impact your business?
* When will the changes become effective?
* What will stay the same? What other changes may result from the proposed revisions to the FTC Franchise Rule?
Speakers: Sandra Wall, Managing Counsel, Franchise Practice Group, McDonald Corporation
David Koch, Partner, Wiley Rein & Fielding
8:30 am-11:30 pm
Multi-Unit Summit
Welcome Remarks and Introduction of Panelists
Speaker: Jack Earle, General Partner, Earle Enterprises (McDonald's Franchisee) and Chairman, IFA Franchisee Forum
Planning For Multi-Unit System Growth
Legal Structures and Formats
* Area Developers, Area Representatives, Master Licensees/Franchises, Converting
* Existing License Arrangements, Other Considerations Speaker: Bret Lowell, Partner, DLA Piper US LLP
Trends in Multi-Unit Development (Franchisor Practices & Operating Characteristics)
Speaker: Darrell Johnson, President & CEO, FRANdata Corporation
Study/Examples of Area Developer Models
Area Developer Model:
Speakers: Rick Robinson, Presidnet/Co-Owner, Jani-King Southwest (Jani-King Franchisee)
Jerry Crawford, President, Jani-King International Inc.
Area Representative Model:
Speakers: Fred Muse, CFE, Director of Franchising, Express Personnel Services
Robert Sells, CFE, Regional Developer, Express Personnel Services
Case study/Example of Multi-Unit Owners
Question & Answer and Closing Remarks
Concurrent Educational Sessions
2:45 pm-4:15 pm
Ongoing franchise training is of paramount interest to you and your executives. We are pleased to offer concurrent educational sessions to meet the needs of our diverse membership. With programs focusing on all facets of franchising including technology, leadership development, operations, franchise relations, franchise sales and marketing, international expansion and diversity, there is something of interest for everyone. And to better serve the needs of franchise systems in various stages of their lifecycle, we have designated certain sessions for New & Emerging Franchisors, Established Franchisors and Large/Mature Franchisors. Please refer to our color-coded key below and in subsequent pages in order to find the sessions most germane to your business.
New & Emerging Franchisors: Under 100 units and/or franchising less than five years GREEN TRACK
Established Franchisors: 100+ units and/or franchising six+ years RED TRACK
Large/Mature Franchisors: 500+ units and/or franchising 20+ years BLUE TRACK
Applicable to All Franchisors: PURPLE TRACK
Lessons Learned--a Discussion with Successful Franchisors
* The Foundation--What are the keys to building a successful franchise system?
* Critical Junctures and Decisions--What were they and how did they impact these systems?
* Mistakes--What were they and how did the company respond and recover?
* Challenges--What were the greatest challenges in building your system?
* Franchising--Why franchising as the strategy to build your company?
Moderator:
Russ Reynolds, CFE, CEO, Batteries Plus
Speakers:
Paul R. Hogan, CEO, Home Instead Senior Care
Godfred P. Otuteye, CFE, President/CEO, Money Mailer
Steven S. Rogers, President & CEO, The Franchise Company
The Do's & Don'ts of Franchise Turnarounds for Large and/or Mature Franchisors
* understanding the implications of "Incumbent Inertia" and "Disruptive Technology" and how large established brands lose their edge to start-ups.
* Establishing trust in the system during difficult times and understanding what needs to be done.
* Creating a Strategic Task Force to deal with turn-around issues and how to include franchisees in the solution.
* How to implement Tactical Solutions in a franchise environment.
* Getting comfortable with the change strategy before you implement change.
* Understanding the legal limitations of what you can and can't do to make changes in a franchise system.
* Working with equity investors and other financing solutions.
* When do you know that its time to make management changes?
Moderator:
Michael H. Seid, CFE, Managing Director, Michael H. Seid & Associates
Speakers:
Sid Feltenstein, Chairman, Sagittarrius Brands
Steve Romaniello, CFE, President & CEO, FOCUS Brands, Inc.
G. Thomas Macintosh, Partner, Krass Monroe, P.A.
Search Engine Optimization (SEO): Get Noticed Now!
* SEO vs. Organic, what is the real goal for SEO?
* SEO Today. Pay attention because it may be different tomorrow!
* What are the resource options to SEO implementation?
* How much should you expect to pay for an effective SEO program?
Moderator:
Drue Townsend, Senior Vice President of Marketing, FASTSIGNS international, Inc.
Speakers:
Dennis Carroll, Information Systems Manager, Volvo CE Rents, Inc.
Jeff Meier, CIO, HomeTask Handyman Service, Inc.
Bobby Lewis, Sr. Director of Information Technology, The ServiceMaster Company
Establishing the Franchise Sales Process for New & Emerging Franchisors
* How to make the decision on what route to take in selling franchises.
* Dollars required to begin franchising.
* What types of questions would you ask potential franchise brokers to see if they are right for your business?
* Inside sales steps--Inquiry to Award.
* Outsourcing your franchise development to independent contractors.
* Matching your sales force to your concept.
* Positioning a new concept with a candidate.
Moderator:
Ron Stilwell, CFE, Partner, Franchiseexecutive.net
Speakers:
Ronn Cordova, Vice President of Franchise Development, Eatza Pizza, Inc.
Marc Kiekenapp, Managing Partner, Franchise Outsource
Customers Rule! Can You Manage the Relationship? (For Large & Mature Franchisors)
* Top 5 mistakes businesses make in customer relationship management.
* Get to know them. Using research to identify your customers and best prospects.
* Create loyals and advocates. Increasing customer satisfaction and sales.
* Talk with them! Using the Internet to appease the empowered consumer.
* Get them engaged. Selecting a software system your customers can love.
Moderator:
Mark Royer, CTO, Aviatech, LLC
Speakers:
Jim Evers, President, 1-800-Dry Clean
Ken Caldwell, SVP, Franchise Operations, Heavenly Ham
Sheryt Inglat, Owner, Comfort Keepers of Albuquerque, NM
Private Equity Panel: A Discussion with CEOs
This year's private equity panel is a new format designed to hear from you and ask questions of CEOs who have gone through this themselves.
* What is private equity anyway? How is it relevant to me now or going forward? Get the private equity 101 lesson.
* From the CEO and owner perspective: what is it like for a franchise business to have a private equity investor?
* How should a CEO/owner go about finding the right private equity firm? And when should they do it?
* What is the current climate for raising private equity money in franchising?
* CEO or owner to CEO or owner, what should I big thinking about as I consider private equity?
Moderator:
Glenn Kaufman, Managing Director, American Securities Capital Partners, LP
Speakers:
Thomas A. Oreck, CEO, Oreck Franchise Services Peter Cohen, President, Educate, Inc.
Effective Communication Strategies for Franchisors and Their Franchisees
* Maximizing the value of your company intranet site.
* Getting the most from your annual convention.
* Field support teams as strategic partners.
* Advisory Boards--more than just window dressing.
* Managing & understanding the "Franchisee Rumor Mill."
Moderator:
Rhonda Sanderson, President, Sanderson & Associates
Speakers:
Thomas Wood, President & CEO, Floor Coverings International
Charles E. Chase, President, CertaPro Painters
Keith M. Gerson, CFE, President, PuroSystems, Inc.
Franchisee Satisfaction: Growing a Happy and Healthy Franchise System
Developed by the Franchisee Forum
* The motivating factors for franchise happiness.
* Bottom line for the franchisee.
* Measuring the key metrics.
* Communicating the metrics.
* Relating operational and marketing best practices to improve performance.
* Inspiring internal competition.
* Accountability for the franchisor.
Moderator:
Larry Tate, Sr. Vice President of Franchise Sales, Golden Corral Buffet & Grill
Speakers:
Todd R. Recknagel, President, Mr. Handyman
Kristi Mailloux, President, 1-800-DryClean, Service Brands International
Kerry J. Olson, Senior Attorney, International Dairy Queen
Enforcer or Cheerleader? The Evolution of Field Support as Your System Grows (for Established Franchisors)
* Is there a right mix of specialists and generalists in the field support structure?
* How does field support interact with the internal corporate support structure and develop as the system grows?
* How does the new franchisee, single and multi-unit operators, impact the field support structure?
* What are the key communication elements to identify field support needs as the system matures?
* What are the benefits of implementing staff cross-training for your field support system?
* How do your priorities in field support change as the system grows?
Moderator:
David Mlotkiewicz, Owner, Lawn Doctor of Toms River, NJ (Lawn Doctor Franchisee)
Speakers:
Ewald Altstadt, CFE, Vice President, Operations & Support Services, Lawn Doctor, Inc.
Robert Bonsutto, Vice President, Operations, The UPS Store
Emma Dickison, National Director of Franchise Service, Educate, Inc.
The Entrepreneur Next Door
* FACT: A franchisee with the right personality is worth 8 times more in royalty generation.
* FACT: Engaged franchisees are 4 to 5 times more productive and profitable.
* FACT: Franchisee Engagement Surveys measure the level of your organizational health vs ... potential dysfunction.
* LEARN: How to use objective tools to measure Franchisee Satisfaction.
* LEARN: How to select the right franchisee ... the first time and keep them engaged.
Speaker: Bill Wagner, Chief Executive Officer, Accord Management Systems
Creating a Culture of Inclusion: Diversity "How To's"
Developed by the Minorities in Franchising Committee
* Take steps towards creating a truly inclusive business environment.
* Learn assessment tools to determine your current state and how to set your strategy.
* Discover what it takes to retain diverse stakeholders (franchisees, customers, suppliers, employees).
* Understand the importance of diversity training at all levels.
Moderator:
Kelley Johnson, Director, Diversity & Internal Communications, Accor North America, LLC
Speakers:
Wanda Jackson, VP, Human Resources, National Urban League
Mauricio Velasquez, President, Diversity Training Group
Wrenton Wright, Director of Urban/Multi Cultural Marketing, PepsiCo Bottling Group
Effective International Lead Generation
Developed by the Global Marketing Committee (GLOMAK) and the World Franchise Council
* How to generate the most qualified international leads.
* Follow-up and screening procedures.
* How to validate a franchisee candidate.
* The roles of consultants in the international development market.
* Creating effective printed lead generation material.
Moderator:
William Le Sante, CFE, CEO & Managing Director, Le Sante International
Speakers:
Yoshino Nakajima, Vice President, International Development, Home Instead Senior Care
Rolf G. Kirst, Regional President, Uniglobe Travel of Germany & Austria
MIF Reception
7:30 pm-9:00 pm
Sponsored by:
IHOP RESTAURANT!
Join us at the Minorities in Franchising Committee Reception for an evening of food, prizes and networking in support of a diverse franchising community. The MIF reception is open to all IFA convention attendees.
MONDAY HIGHLIGHTS
Concurrent Educational Sessions
10:15 am-11:45 am
Please refer to our color-coded key below in order to find the sessions most germane to your business.
New & Emerging Franchisors: Under 100 units and/or franchising less than five years GREEN TRACK
Established Franchisors: 100+ units and/or franchising six+ years RED TRACK
Large/Mature Franchisors: 500+ units and/or franchising 20+ years BLUE TRACK
Applicable to All Franchisors: PURPLE TRACK
Administering Advertising Funds: Leveraging Collective Power for Marketing Success
* When and how to structure local and national advertising funds.
* Do we need an advisory council? How to build consensus for your plan.
* Can we use our ad fund for this? The do's and don'ts of allocation.
* Whose money is it anyway? Decision-making and control.
* Encouraging participation and enforcing collection. What happens when not everyone agrees.
Moderator:
Janet Muhleman, CFE, President, re:group, Inc
Speakers:
Jim Wassell, Chief Marketing Officer, The ServiceMaster Company
Cathleen Stewart, Director of Advertising & Marketing, Batteries Plus
Steve Spicer, North Dakota Area Franchisee, Chair of Marketing Advisory Council, The UPS Store
Maximizing the Effectiveness of FACs and Franchisee Associations
* Proper formation of an FAC.
* Working with a Franchisee Association.
* Working together on an ongoing basis with an FAC.
* How it can move your system forward.
Moderator:
George Zografos, CEO, Z Donut Co. (Dunkin Donuts Franchisee)
Speakers:
William G. Hall, CFE, CEO, William G. Hall & Co., (Dairy Queen Franchisee)
Bill Anderson, President, Wave Services Inc. (The UPS Store Franchisee)
Barry E. Miller, Executive Director, NBM Management, Inc. (Sylvan Learning Centers Franchisee)
A Remedy for Growing Pains: How to Leverage Technology to Grow More Cohesive, Profitable Franchisees
(A Supplier Forum Best Practices Seminar)
* "Quality vs. Quantity"--improving the franchise sales process: using technology to identify potential franchisees with the greatest potential for success.
* How to maximize technology "buy-in": tips on how today's top franchise organizations convince franchisees to use technology on a regular basis.
* Bringing franchisees together: powerful and affordable applications designed to focus ideas and innovations that benefit every franchisee, not just the eggheads and loudmouths.
* Developing a proactive approach to establishing and maintaining profitable franchise locations: using online training, 24/7 help desk services, benchmarking, sales and royalty reporting, customer management and instant communication to get franchisees on track and keep them there.
* Really stupid technology blunders: real-life case examples of how to blow up your franchise organization with the wrong technology approach.
Moderator:
Dan Martin, President & CEO, IFX International
Speakers:
Steve Greenbaum, CFE, President & CEO, PostNet International Franchise Corporation
Gary Greenberg, Technology Support Manager, World Inspection Network, Inc.
When the Relationship Sours: Creating an Amicable Plan
* Creating the right environment before the relationship begins by establishing the right expectations.
* Using the proper legal documents.
* Spotting early warning signals by creating open communication.
* Taking early action and providing franchisee on-going financial review.
* When all else fails, how to protect yourself.
Moderator:
Geoff Hill, CFE, President, Cinnabon, FOCUS Brands, Inc.
Speakers:
Robert Kaplan, Owner, Money Mailer of Chicago Northside, MM Franchise Advisory Council
Lynette McKee, CFE, Vice President of Franchising, Dunkin'Brands, Inc.
Mark Kirsch, Partner, DLA Piper US LLP
Franchise Sales for the Established Franchisor
* Learn how resales Can re-energize your company.
* Consider thinking differently about smaller markets.
* Structuring a sales department for a mature franchise company.
Moderator:
Mark Liston, CFE, Director, New Franchise Development, Valpak
Speakers:
Jeffrey C. Bevis, CFE, Executive Vice President, Comfort Keepers
Tim Evankovich, President, The Cleaning Authority
Minority Franchise Recruitment Programs that Work
Developed by the Minorities in Franchising Committee
* Case studies of successful minority franchise recruitment programs.
* Franchisor panelists share their success stories from their respective viewpoints.
* Understand the specific programmatic steps and management tactics taken.
* Learn what program components and strategies are the most attractive and what are the least.
Moderator:
Jeff Sturgis, Vice President, Franchise Sales & Development, Fantastic Sams
Speakers:
Norman K. Jenkins, Senior Vice President, North American Lodging Development, Marriott International
Cesar Saldivia, Emerging Markets Manager, Two Men And A Truck International, Inc.
International Expansion: Challenges and Alternatives
Developed by the Global Marketing Committee (GLOMAK) and the World Franchise Council
* What is the best method of international expansion for my company?
* Advantages and challenges of expansion methods.
* Financial implications of international expansion.
* Direct franchising as an alternative.
Moderator:
Brian Smart, General Director, British Franchise Association
Speakers:
Irene LaCota, President & COO, It's Just Lunch International, LLC
Stuart Ford, Director, Franchise Development, Gymboree Play & Music
Leadership Development & Coaching for the Established Franchisor
* Even Tiger Woods needs a Coach! Justifying the need for leadership development in your organization.
* The best resources and leadership development tools on the market.
* Identifying future leaders. * Traits of the best leaders in franchising.
Moderator:
Joe H. Bourdow, President, Valpak
Speakers:
Paul Crump, Franchise Director, New Store Development U.S. & Canada, RadioShack
Kenneth D. Walker, President & CEO, Meineke Car Care Centers
JoAnne Shaw, CFE, President & CEO, The Coffee Beanery, Ltd.
Proactive Steps a System Can Take Today to Improve Its Value Tomorrow
Developed by the Franchise Relations Committee
This program will focus on specific steps a franchise system can take today to improve its marketability and valuation in the future.
* How do buyers of franchise systems evaluate and value franchisors?
* What are potential mistakes franchisors make that could impact the future value and marketability of their business?
* What are specific steps a franchisor can take to help position the company to maximize future value?
Moderator:
Andrew F. Perrin, Larkin Hoffman Daly & Lindgren, Ltd.
Speakers:
H. Scott Pressly, Partner, Roark Capital Group
Philip Friedman, President & CEO, McAlister's Corporation
Jeffrey E. Kolton, Principal, Franchise Market Ventures, LLC
Next Steps for Emerging Franchisors
The basics to success in franchising including infrastructure, staffing, technology, business plans, financial models and more.
* Is it possible to grow your system on a budget? Learn some keys to success.
* Top 3 big "don't do's" in your first year of operation.
* Top 3 must do's in your first year of operation.
Moderator:
Nancy Bigley, CFE, Director of Franchise Services, Dunkin' Brands, Inc.
Speakers:
Doug Dwyer, President, DreamMaker Bath & Kitchen by Worldwide
David Massie, Senior Vice President Franchise Development, Island Ink-Jet Systems Inc.
Jerrod Sessler, President & CEO, HomeTask Handyman Service, Inc.
Franchise System Conventions: Making the Most of the Experience (for Established Franchisors)
* Learn how to make your conference the gift that keeps on giving, carrying your important messages forward throughout the entire year.
* Learn how to position the "value proposition of franchising" into your message, bringing everyone into alignment.
* Learn how to get your franchisees to think outside the box, be open-minded to change and receptive to a higher order of business.
* Learn how to get your message across from within, showcasing existing franchisees and their success stories, in addition to outside speakers.
* Learn how to make your franchisees "want to" attend your conference.
Moderator:
Jon Jameson, President & CEO, MaggieMoo's International
Speakers:
Bette Fetter, Founder and CEO, Young Rembrandts Franchise, Inc.
Michael Haith, CEO & President, Maul Wowi Franchising, Inc.
Dave Sanders, President, Re-Bath, LLC
60 Killer Marketing Tactics to Increase Sales, Maximize Profits and Stop Your Competition
* Timed-release coupons that keep on working.
* 10 ways to cash-in on the birthday bonanza.
* Seven ready-to-exploit Neighborhood Marketing Freebies lurking in the shadows of our own premises.
* The new crossover discount strategy: it's a bold ploy competitors may never detect!
* How to turn loyal customers into "selfish" stakeholders and ultimately fanatic fans.
* Plus many, many more ingenious promotions for instant Neighborhood Marketing success.
Speaker:
Tom Feltenstein, CEO/President, Tom Feltenstein's Power Marketing Academy
Why They Really Buy: Mapping the Buying Decision
In this follow-up to last-year's session, "The Emotional Connection," learn how to uncover the truth about why candidates choose to buy--or reject--your franchise offering.
* What your candidates will never tell you.
* The importance of getting multiple perspectives.
* Why emotions are more influential than facts.
* Why marketing materials fail to connect.
* How undiagnosed staff issues can undermine your best efforts.
* How to align your selling strategy with the true reasons candidates buy.
* How to use targeting to maximize your marketing investment.
Speakers
Rick Cornish, President & Creative Director, Flying Colors Incorporated
Andy Perkins, Vice President Strategy & Research, Flying Colors Incorporated
Franchisee Luncheon
12:30 pm-2:30 pm
Join other franchisees for a networking lunch featuring an exciting presentation from one franchising's top leaders.
What Makes Franchising Work C. Stephen Lynn, CFE
IFA Past Chairman, C. Stephen Lynn, CFE, who is credited with spearheading efforts to open IFA's membership to franchisees, will share his experiences in "what makes franchising work." As IFA Chairman in 1993, Mr. Lynn joined with other IFA leaders to develop IFA's first Franchisee Advisory Council (now known as the IFA Franchisee Forum), change the IFA Bylaws to have FAC members represented on the IFA Board of Directors, and ultimately, revising the IFA Bylaws to open up IFA membership to franchisees. Mr. Lynn is former CEO of Sonic, Inc. and currently, Chairman of Cummings, a franchise consulting firm.
Business Solution Roundtables
Facilitated by Franchise Executives
2:45 pm-4:45 pm
Sponsored by:
KRASS MONROE MORE THAN A LAW FIRM
One of the most invaluable networking events you'll attend all year, our Business Solution Roundtables facilitated by Franchise Executives offer participants a unique opportunity to learn from some of the best and brightest in the franchising community. Sit down with top CEOs, CFOs, COOs, Presidents and Executive Vice Presidents and pick their brains about their success stories, best practices they've employed, and the latest trends they see in the marketplace. The franchise executives facilitating these roundtables have years of experience and know what it takes to be successful. Come ready to share your own thoughts and ideas too--everyone learns from each other during these sessions. A wide-variety of topics will be addressed including franchise relations, franchise sales, operations, legal and financial issues, branding, and marketing. We will also offer several tables hosted by members of our Franchisee Forum, all focused on topics relevant to the everyday issues faced by small buiness owners.
WFC Networking Reception
6:30 pm-8:30 pm
Sponsored by:
TWO MEN AND A TRUCK "Movers Who Care."
To celebrate the accomplishments of women in franchising, the Women's Franchise Committee is pleased to invite all IFA convention attendees to the WFC Networking Reception. The event promises to be a fun evening of networking and mingling with friends. WFC members will be on hand to answer questions you may have about the resources and programs developed under their stewardship.
International Reception
7:00 pm-8:30 pm
Sponsored by:
Snell & Wilmer L.L.P. LAW OFFICE Character comes through *
All IFA convention attendees are welcome to join their colleagues from around the world at our International Reception. Whether you are new to international franchising, have been globetrotting for some time, or are interested in learning more about the international opportunities available today, come and enjoy an evening of networking with fellow franchise executives and representatives from several franchise associations around the world.
TUESDAY HIGHLIGHTS
Business Solution Roundtables
Facilitated by the Supplier Forum 10:15 am-12:30 pm
Sponsored by the Supplier Forum, these roundtables offer a wide-range of cutting-edge topics relevant to how you conduct business on a daily basis. What you learn from our franchise service experts at these discussions are guaranteed to help your bottom line. Pick up innovative business solutions and fundamental tips on staying competitive in today's marketplace whether you are a new or established franchisor. You'll participate in three discussions and it's up to you to decide which table topics are most germane to your franchise business. We encourage an open exchange of ideas so all participants should raise questions, describe challenges and lessons learned, and offer best practice stories. See pages 16-17 for our list of topics & facilitators.
Business Solution Roundtables
Facilitated by the Supplier Forum
10:15 am-12:30 pm
Relationship Track
Managing System Change/ Modernization Through the Franchise Agreement
Nina Greene Kersh, Genovese Joblove & Battista Harold Kestenbaum, Counsel, Farrell Fritz, P.C.
Franchisor and Franchisee Communications
Katrina Meeks, Quantum Direct, Inc. Marisa Faunce, Partner, Wiley, Rein & Fielding, LLP
How to Get Franchisees to Buy into Improved Franchise Controls
Aaron Chaitovsky, Citrin Cooperman & Company, LLP Harris J. Chernow, Chernow Katz, LLC
Managing the Default/ Termination Process in the Field
William K. Whitner, Paul, Hastings, Janofsky & Walker, LLP Scott C. Sandberg, Partner Snell & Wilmer, LLP
Dealing with Problem Franchisees/Addressing Franchisee Discontent
Darryl Hart, Bartko, Zankel, Tarrant & Miller Gurmeet Jakhu, Hamilton Pratt
International Track
Choosing Your International Franchise Model
Stephen Teasdale, Partner & Chair, Franchise Law Group, Miller Thompson LLP Bruno Floriani, Partner, Lapointe Rosenstein LLP
International Expansion: Planning for Success
Larry Weinberg, Chair, Franchising Group, Cassels Brock LLP Leonard Swartz, Senior Advisor, iFranchise Group
Bridging the Cultural Divide
Regina A. McConahay, Global Market Director, Interlaw, Ltd. Leonard Polsky, Partner, Gowling Lafleur Henderson
Franchising in the Asia Pacific
Stewart Germann, Principal, Stewart Germann Law Office Michael Brennan, Partner, DLA Piper US LLP
Bring U.S Franchise Systems to Canada
John L. Rogers, Chair, Davis & Company LLP Charles M. Scrivener, General Manager, National Franchising, Canadian Imperial Bank of Commerce
Disclosures in Canada
Joseph Adler, Partner, Hoffer Adler Peter Snell, Partner, Alexander Holburn Beaudin & Lang LLP
Franchising in China
Rod Young, Executive Director, DC Strategy Paul Jones, Barrister, Solicitor & Trademark Agent, Jones & Co.
Franchising into the European Union--Practice and Priorities
Chris Wormald, Partner- Head of Franchising, Eversheds, LLP Iain Martin, Howarth Franchising Ltd.
Strategic Considerations for Expanding to Mexico and Latin America
William Le Sante, CFE, CEO & Managing Director, Le Sante International Jorge Mondragon, Partner, Gonzalez Calvillo
Finding and Signing Master Franchisees in Foreign Markets
Edward Levitt, Partner, Gowling, Lafleur, Henderson Frank Zaid, Senior Partner, Osier, Hoskin & Harcourt, LLP
Franchising in Prance
Carol Chopra, Executive Director, European Franchise Federation
Franchising in Brazil
Luiz Henrique O. Amaral, Partner, Dannemann Siemsen Bigler & Ipanema Moreira Ricardo Camargo, Executive Director, Brazil Franchise Association (ABF)
Franchising in the Philippines
Samie Lim, CFE, Chairman, Asia Pacific Franchise Confederation Albert Kong, CFE, Asiawide Franchise Consultants Pte Ltd.
Technology Track
Achieving Effective Electronic Marketing Campaigns
Jeff Hughes, President & Co-Founder, Uproot Marketing, LLC Leslie Gibson, Marketing Manager, BISON Advertising
Selecting and Working with Lead Generation Websites
Kim M. Ellis, President, BISON Advertising Terry Corkery, President & CEO, FRANCHISEWORKS.com
Internet Violations After Termination--Who Fixes, and How?
Bethany L. Appleby, Wiggin & Dana Mary Beth Brody, Special Counsel, Eaegre & Benson, LLP
Franchisee Data Management
Dan M. Dugal, CEO, Remote Data Backups Emily Duke, Fredrickson & Byron, RA.
Getting the Most Out of Your Technology Investment
Rusty Deane, COO, Revenir, LLC Stan Garber, Sales Manager, ONOSYS
Variable Data Direct Mail; How Can it Benefit Your Organization?
Craig Eldridge, Sales, BFC
General Track
Working with Development Schedules in Multi-Unit Franchise Agreements
Carl Zwisler III, Of Counsel, Haynes and Boone, LLP
Generating Innovation from Your Entire Organization
Philip St. Jacques, President/Creative Director, St. Jacques Franchise Marketing David L. Cahn, Franchise & Business Law Group
Should Franchisors Provide Financial Performance Information?
Brian Cole, Counsel, Bryan Cave, LLP John Baer, Partner, Sonnenschein Nath & Rosenthal, LLP
Disaster Preparation--What Every Business Should Know
Janice M. Dwyer, CFE, President, Luce, Smith & Scott Inc. Craig R. Tractenberg, Partner, Nixon Peabody LLP
Best Practices in Royalty Collections
Tom Epstein, CEO, Franchise Payment Network Tom Harrington, Director, Franchise National Accounts, First Data Merchant Services
Getting Productive Employees for Your Franchise Organization
Bob Kane, VP- Sales, McBee Systems, Inc. Fred Berni, President, Dynamic Performance Systems, Inc.
Selecting and Protecting Your Trademarks
Douglas Berry, Graham & Dunn Judy Rost, Partner, Alexander Holburn Beaudin & Lang LLP
Exit Strategies: Getting Your Franchise Ready to Sell
Mike Gray, Partner, Gray Plant Mooty Manny Armesto, Sr. VP, Praetorian Group
A Review of the Panoply of UFOC Delivery Options: By Paper, CD or Other Electronic Means--What Can You Do and How Can You Do It?
Jonathan Toronto, Gray Plant Mooty Andrew Zappia, Partner, Nixon Peabody LLP
Best Practices for Working with Franchisees on Transfers
Kevin J. Collette, CFE, Ryan Swanson & Cleveland PLLC Leslie D. Curran, Associate, Wiley Rein & Fielding, LLP
Best Practices to Avoid Litigation
Barry Heller, Partner, DLA Piper US LLP Warren Hummer, Of Counsel, Haynes and Boone, LLP
Franchisor's Liability for Franchisee's Conduct
Freeman L. Farrow, Associate, Miller Canfield, Paddock & Stone P.L.C. Frank H. Steed, President, The Steed Consultancy
Best Practices in Resolving Franchisee/Franchisor Disputes
Rivka Schochet, Miller, Canfield, Paddock & Stone P.L.C. Daniel S. Kaplan, Kaplan & Greenswag
Successful Strategies for New and Emerging Franchisors
Mary Ann O'Connell, President, O'Connell & Company, Inc. Lori Lofstrom, Holmes & Lofstrom
Managing You Territories--Drawing Lines for Success
Michael D. Joblove, Partner, Genovese, Joblove & Battista Richard M. Krumbein, Snell & Wilmer, LLP
The Real Estate Matrix: Balancing the Dynamics Among Franchisors, Franchisees and Lessors
David Reif, McCarter & English, LLP
Operations Track
Creating and Maintaining Operations Manuals
Craig Dietz, President, Special Ops LLC Dan Levy, Senior Consultant, The iFranchise Group
Employee Retention ... Your Key to Success
John Boyens, President, Boyens Group, Inc Matthew Henderson, Insight Worldwide
Benchmarking and Performance--Analysis for Your Franchise System
Paul Baron, Director of Business Development, Sage Software Brian D. Jones, Managing Partner, BD Jones
How to Find a Well Qualified, Motivated Local Real Estate Broker
Ryan Cunningham, President, Javelin Solutions Dean C. Waldt, Ballard Spahr Andrews & Ingersoll, LLP
Utilizing Webinars in Your Franchise Training and Support
David Handler, The Coach, Success Handler, LLC David Castella, Sales VP, Learn.com
Challenges in Training Execution: Reaching Unit-Level Employees
Maria Rosner, Sr. Consultant, Michael H. Seid & Associates Cordell Riley, Tortal.net
Franchisee Territory, Market Area, Demographics and System Growth
John A. Bender, Ryan, Swanson & Cleveland, PLLC Edith Wiseman, Sales Manager, FRANdata Corporation
Dealing with Franchisee Associations
Kevin Kennedy, Wiggin & Dana LLP Alexander Tuneski, Wiley Rein & Fielding, LLP
Financing Track
Funding Real Estate Development
Joseph A. Ciardiello, SVP of Acquisition, National Retail Properties, Inc. David Hill, Managing Director Advisory Services, Krass Monroe, RA.
Raising Capital--The Growing Role that Private Equity is Playing
Peter Holt, Executive in Residence, Great Hill Partners Cyndi Vetovick, Director, American Securities Capital Partners, LP
Ways Franchisors Can Facilitate the Financing of Franchisees
Darrell M. Johnson, President and CEO, FRANdata Rick Anderson, General Manager, Franchise Finance
Finance Programs for Franchisees
Jonathon Smith, Finance Manager, Direct Capital Franchise Group Kathy L. Sleigher, CFE, Director of Finance Development, NetBank Business Finance
Franchise Resales--How to Develop a Win/Win Strategy
Dennis Fuller, Consultant, FranchiseResales, LLC Sarah Yatchak, Faegre & Benson
Franchise Sales Track
Generating and Evaluating Leads
Thomas Portesy, President, MFV Expositions Jenn Onnen, VP, Hot Dish Advertising
Public Relations as a Franchise Lead Generation Tool
Debra Vilchis, SVP, Fishman Public Relations Dan Martin, President & CEO, IFX International, Inc.
Qualifying Internet Leads
Sharon Dietrich, Direct Sales, Franchise Solutions Corp. Ken R. Costello, Partner, Bryan Cave
Closing More Deals
Loft-Kaiser Block, Franchoice, Inc. David Holmes, Holmes & Lofstrom, LLP
Best Practices in Selecting New Franchise Owners
Rick Upton, The Entrepreneur Authority Greg Nathan, Franchise Relationships Institute
Expand Your Brand: Winning Strategies to Successfully Grow
Danielle Jordan, geo Vue, Inc. G. Thomas Macintosh, Partner, Krass Monroe, RA.
How Can I Use My Consumer Marketing to Build My Franchise?
Jennifer Campbell, Account Supervisor, Hot Dish Advertising Eugene Scheiman, Partner, McCarter & English
Advertising Portals vs. Corporate Franchise Websites
Greg Cory, President, eMaximation Martin Greenbaum, President, Greenbaum Marketing Communications
Consumer Marketing Track
Local Public Relations for Franchisees and Franchisors
Mick Ferraro, Director of PR Program Sales, eNR Grassroots PR Courtney Thomas, VP, Sanderson & Associates
Don't Get Deleted! Effective Email Marketing Strategies
Janet C. Muhleman, CFE, President, re:group, Inc. Rich Hollander, President/Customer ID Director, Buxton
Helping Franchisees Successfully Market Their Business
Michael St. Jacques, President, Franchise Relations, St. Jacques Marketing Evelyn Lamden, COO & Executive VP, Aviatech
Improving the Efficiency and Effectiveness of Your Franchisees' Advertising Dollars
John Olson, VP Product Development, MediaMixNet, Inc. Stephanie Whitaker, National Account Executive, Michaels Wilder
Customer Experience Measurement: What Are the Best Methods for Measuring ROI?
Brent Stevenson, VP Sales & Marketing, Tell Us About Us Inc. Brad Liski, President/CEO, Globally Boundless
Grand Opening Strategies
Jim Lipson, VP/Sales, Gannett/ Franchise Xpress, Gannett Company, Inc. Catherine Dunbar, Henry Wurst Inc.
Best Practices for Email Marketing
Chris Baggott, VP, ExactTarget Alec Stern, Constant Contact
Marketing ROI: Creating Measurable Marketing Campaigns
Jennie Green, Co-Founder, Uproot Marketing, LLC Ryan Farris, President, CGX Solutions, Consolidated Graphics
Increasing Sales by Increasing Customer Loyalty
Jack Mackey, VP, Service Management Group (SMG) Rick Batchelor, CEO, ZeeWise, Inc.
Managing Marketing and Brand Control
Bill Marchiony, Corporate Account Executive, Expresscopy.com
The Final Days of Marketing As We Know It!
Tom Feltenstein, CEO & President, Tom Feltenstein Power Marketing Academy
HIGHLIGHTS
Concurrent Educational Sessions
3:00 pm-4:30 pm
Please refer to our color-coded key below in order to find the sessions most germane to your business.
New & Emerging Franchisors: Under 100 units and/or franchising less than five years GREEN TRACK
Established Franchisors: 100+ units and/or franchising six+ years RED TRACK
Large/Mature Franchisors: 500+ units and/or franchising 20+ years BLUE TRACK
Applicable to All Franchisors: PURPLE TRA
The Female Consumer: That Huge Market You Can't Afford to Ignore
* Are you targeting women for franchise opportunities?
* Learn about the segment of the population you may be overlooking.
* Learn what women look for in a business opportunity and why they make outstanding franchisees.
Moderator:
Therese Thilgen, Editor, Franchise Update Magazine
Speakers:
Linda Shunk, CFE, Director of Retail Operations & Development, Oreck Franchise Services, LLC Heather Rose, President & CEO, Sona MedSpa Linda L. Burzynski, CFE, CEO, Liberty Fitness for Women
Best Practices in Handling Default & Termination for Established Franchisors
* How do defaults in mature franchise systems most often arise? How can you see them coming?
* How can the franchisor work with the franchisee to cure defaults? When is it time to terminate?
* What's the proper form of notice? Who should communicate with the franchisee?
* Making the decision to litigate.
Moderator;
Patrick J. Maslyn, Counsel, Hunton & Williams
Speakers:
Alan J. Rabinowitz, Senior Vice President, General Counsel, Accor Franchising North America, LLC Rich Kolman, Senior Franchise Counsel, The UPS Store Darin Harris, Vice President Franchise Development, Arby's Restaurant Group, Inc.
The World is Flat (Not Exactly)--Preparing for Cultural Differences As You Expand
Developed by the Global Marketing Committee (GLOMAK) and the World Franchise Council
* Cultures are not flat!
* How social and business cultures vary.
* Cultural differences as opportunities for business.
* How to work with all cultures.
Moderator:
Charles M. Weeks, Senior Director, Edwards Global Services, Inc.
Speakers:
Samuel Lira, CFE, Chairman, Asia Pacific Franchise Confederation Ned Lyefly, Senior Vice President, International, CKE Restaurants, Inc.
Franchise Sales for the New and/or Emerging Franchisor
(A Supplier Forum Best Practices Seminar)
* Your UFOC as a marketing tool: simple tips on how to turn a remarkably one-sided disclosure document into one of your most effective sales tools.
* Need leads, but no money: how to generate quality franchise prospects on a practically non-existent budget.
* Put your eyeglasses on: how to focus a refined marketing approach designed to build regional or national brand awareness and greater potential for franchisee success.
* Brokers vs. in-house: key questions and answers designed specifically for today's start-up franchisors.
* Something when there's nothing: how to build credibility, create urgency and generate sales when you have absolutely no franchisees to begin with.
* Maintaining momentum: how to maximize your existing franchisees to sell more franchises through secondary purchases, area development, master franchising and joint ventures.
* 20/20 hindsight: how to avoid the 10 most common franchise sales blunders most often made by new franchisors.
Moderator:
Brian B. Schnell, Partner, Faegre & Benson, LLP
Speakers:
Rob Goggins, Vice President, Franchise Development, Molly Maid, Inc., Service Brands International Mike Watorski, President & Co-Founder, ZGurus, Inc.
Best Practices in E-Disclosure
* Legal Issues--the FTC Rule, State Franchise Laws, NASAA Policy Statement and the E-Sign Act.
* Practical strategies for giving eDisclosure properly--posting on your own website, posting on a third-party commercial website, sending eDisclosure by CD, sending eDisclosure by e-mail.
* Best practice techniques for giving eDisclosure--how to most effectively send, get receipts, and run back-up procedures.
* Franchisors' Experiences.
* Vendors' Experiences.
Speakers:
Lee J. Plave, Partner, DLA Piper US LLP
Paula Greenwell, Director, Franchise Administration, Papa John's International
Starting Franchisees Out on the Right Step: Training New Franchisees from Start to Finish
* How do you train new franchisees?
* Best and worst practices of what works and what doesn't for training new franchisees.
* What if a new franchisee is failing training?
* What to do when franchisees pass training but cannot apply it in the field.
* Do current "qualified" franchisees get involved with training?
* What is your follow-up to your training?
Moderator:
Susan E. Black-Beth, CFE, Senior Vice President, Director of Franchising, Super Wash, Inc.
Speakers:
Gina-Lynne Scharoun, President, Value Place
Brig Sorber, CFE, Vice President of Franchise Operations, Two Men And A Truck International, Inc.
Susan Blanchard, U.S. Training, Learning and Development Director, McDonald's Corporation
Best Practices in Building Your Brand
* Maintaining consistency through all communications (i.e. direct marketing, advertising, collateral, and internet).
* Fast-track brand building: what franchise companies have done to streamline their brand building.
* Branding on the local level: how to build franchisee participation.
* Branding importance in franchise development strategies.
* Leveraging your brand online.
Moderator:
Martin Greenbaum, President, Greenbaum Marketing Communications
Speakers:
Barbara Moran, President, Moran Industries, Inc.
Heidi Morrissey, Vice President, Kitchen TuneUp
Beth Schmitz, Marketing Director, FranNet
James Young, President, Spring-Green Lawn Care Corp.
Growing Pains for Established Franchisors--From Small Companies Operated By Founders to Hiring New Executives
* Learn how to let go and let it grow!
* Learn how to identify the right time to reach outside for executive talent.
* Learn how to attract qualified executives to your brand.
* How to build, train and retain an "empowered" executive team.
* Learn how to transform the game from "small ball" to the major leagues, without compromising the founder's visions, values or ethics.
Moderator:
Richard B. Rennick, CFE, Founder, American Leak Detection, Inc.
Speakers:
Matt Friedman, CEO & Founder, Wing Zone Franchise Corporation
Raymond J. Margiano, President, Heel Quik!, Inc., Foot Solutions
Innovative Methods for Choosing the Best Site to Place a Store
* Understanding why acquiring real estate is becoming increasingly difficult.
* Determining whether you have the necessary resources to do the job internally.
* How can you best train and work with your franchisees to participate fully in the process of locating acceptable real estate?
* How should you use outside resources including establishing a broker network?
* Should you guarantee your franchisee's real estate obligations and what are the implications if you do?
* What do you need to do to make your franchise system more attractive to landlords?
* What are the trends for the future in real estate and what can you do to benefit from the changing marketplace for locations?
Moderator:
Graham Bryan, Senior Vice President, Real Estate Services, FranchiseResales, LLC
Speakers:
Michael Atwell, Vice President of Real Estate, Little Caesar Enterprises, Inc.
Richard Leveille Jr., Executive Vice President of Franchise Development, Smoothie King Franchises, Inc.
Mark A. Whittle, Vice President, Real Estate, FOCUS Brands, Inc.
SPECIAL EVENTS
SUPPORT FRANPAC
Please join us again for the FranPAC Silent Auction, held in the Exhibit Hall during regular Exhibit hours. The silent auction is a great way to support FranPAC by bidding on travel packages, electronics and other spectacular prizes donated by IFA members. Another great way to support FranPAC is at our VIP receptions, first with our Opening General Session speaker, then with our Tuesday Luncheon speaker. Each reception will be held prior to the general session at which the speaker will appear. We will also be hosting our 1st annual "365 Club" PAC Breakfast on Monday, February 26, prior to the Super Session. The "365 Club" allows IFA members to make a modest investment to the PAC and to be part of one of the most important endeavors to which IFA has committed. All proceeds from the auction, the reception and the "365 Club" breakfast help IFA support franchise-friendly legislators and candidates in Congress and educate lawmakers about the legislative issues critical to your business and the franchise community. For more information, please call Victoria Adams at 202/662-0781 or vadams@franchise.org.
21st Annual International Society of Franchising Conference
The International Society of Franchising (ISOF) members welcome the opportunity to visit with franchisors and franchisees attending the IFA's 47th annual convention and cordially invite you to stop in and listen to a session at our 21st annual research conference on Saturday, Feb. 24 and Sunday, Feb. 25, 2007, at Caesars Palace in Las Vegas. The Society provides a means for professors interested in franchising to discuss relevant teaching and research methodologies and conduct scholarly research to enhance knowledge of the franchising phenomenon. The multidisciplinary, multinational membership organization is composed of university professors and graduate students from 22 countries.
For over 20 years the ISOF has accumulated and disseminated information on international franchising, franchisor/franchisee relationships, systems structure, hospitality management, entrepreneurship and other special topics, including legal research. Over 500 franchise research papers are available from the International Institute for Franchise Education (IIFE) in the H. Wayne Huizenga School of Business and Entrepreneurship at Nova Southeastern University, the headquarters of the ISOF.
For further information about the ISOF, contact Cheryl R. Babcock, CFE by phone at (954) 262-5071, by email at babcockc@nsu.nova.edu or visit the ISOF website at http://www.huizenga.nova.edu/ExecEd/ISOF/default.cfm.
EXHIBITS
Our Exhibit Hall is a one-stop shopping experience for the latest and greatest in services and products available to the franchising community. Your business solution partners are eager to meet you and demonstrate a wide selection of state-of-the-art support services to increase the efficiency and overall production of your business. Our exhibitors are leading professionals with years of experience in various fields including accounting, business and legal services, financial services, insurance programs, marketing and public relations specialists, software and technology providers, human relations experts, franchise development resources, travel, hotel and special event services and more. Be sure to bring your business cards to enter our exciting door prize drawings of $1,000 each during official Exhibit hours.
Exhibit Hall Schedule
Chairman's Reception
Sunday, February 25
4:30 pm-8:00 pm
Networking Luncheon
Monday, February 26
12:00 pm-2:30 pm
Exhibit Hall will remain open for the afternoon.
Fun & Games Reception
Monday, February 26
5:00 pm-7:00 pm
Exhibitors (at Press Time)
Accord Management Systems
Acquire Web
Ad Giants
ADT / Sensormatic
Association of Small Business Development Centers
Automatic Data Processing
Aviatech, LLC
Awardcraft / Visions Awards
Benetrends, Inc.
Benjamin Litho Inc.
Best Franchise Opportunities
BFC
BISON Advertising, Inc.
BR Signs, Inc.
Brinks Business Security
The Broadmoor Hotel
Bruxton Career Clothing
Bryan Cave, LLP
Business Broker Network
Business Loan Express
Business Resource Services
Butler Capital Corporation
Buxton
Canadian Franchise Association
CertiLearn, Inc.
CIT Small Business Lending
CM IT Solutions
Comerica Bank
Commercial Bank
Commercial Lighting Industries
Conferon
Consolidated Graphics
Constant Contact
Cowan Costumes, Inc.
CPC Associates, Inc.
Cyrious Software
F.C. Dadson, Inc.
Direct Capital Corporation
Direxxis, Inc.
Dixon Direct
Dynamic Performance Systems, Inc.
EBSCO Media
eMaximation LLC
Emerald Commercial Leasing
eNR Grassroots PR
Entrepreneur Media, Inc.
ESRI
First Corp.
First National Merchant Solutions
FisherZucker LLC
Fishman Public Relations
Flying Colors Incorporated
Ford-Howsmon, LLC
Franchise Benefit Solutions
Franchise Business Review
Franchise Development Services Limited
Franchise Finance
Franchise Gator LLC
The Franchise Handbook
Franchise Payments Network
Franchise Solutions Corp.
Franchise Times Magazine
Franchise UPDATE Publications, Inc.
Franchise.com
FranchiseForSale.com
FranchiseOpportunities.com
FranchiseResales, LLC
FRANCHISEWORKS.com
FranConnect Software
FRANdata Corporation
Gannett/Franchise Xpress
GE Franchise Finance
geoVue, Inc.
Globally Boundless
Greenbaum Marketing Communications
Harris Goldman Productions
Haynes and Boone, LLP
Helm, Inc.
HelmsBriscoe
Henry Wurst, Inc.
Highline Capital Corporation
Holsag
Hot Dish Advertising
Hunton & Williams
Hylant Group
ideal Images
iFranchise Group
IFX International, Inc.
Impact Marketing Services
Initial Impression
Insight Worldwide
IntelleVue
Intuit, Inc.
Kenexa
Learn.com, Inc.
LexisNexis
LK Industries, Inc.
Load.com
Lortz Direct Marketing, Inc.
Luce, Smith & Scott, Inc.
M3
MagnetStreet
MailMark
MapInfo
Marketing Architects
Merrill Corporation
MFV Expositions
Michaels Wilder
Monster
Mount Pleasant Capital Corp.
Cheryl Mullin & Associates
mUrgent
National Cable Communications
National Cooperative Bank
National Retail Properties
Net Solace
New Benefits/Stifenab
Nixon Peabody, LLP
NorthStar Advisory Services
Northwestern Mutual Finance Network
NSI
OKS--Ameridial Worldwide
One Safe Place Media Corp.
Our Town
Pay By Touch
PIN, Inc.
Power Training & Development
Praetorian Group
W.M. Putnam Company
QuantumMail.com
Rainbow International Restoration and Cleaning
ReadyTalk Conferencing
Remote Data Backups, Inc.
Reno-Sparks Convention & Visitors Authority
Revenir LLC
Robyn Promotions and Marketing
Sage Software, Inc.
SD Cooper Company
Servant Systems, Inc.
Siegel Capital, LLC
Small Business Opportunity
Source4
Spot Runner
SRC
St. Ives Inc.
Sterling Global Executive Search
StoneBridge Business Partners
Sunbelt Business Advisors
Tell Us About Us, Inc.
Tortal.net
USA Today
Valpak
Vivid Ink, Inc.
The Wall Street Journal
Walls + Forms, Inc.
Waterstreet
Wireless Toyz
Wirth Business Credit
Wolters Kluwer Legal-CCH & Aspen Publishing
World Trade Printing Company
Xegy, Inc.
ZeeStore by Palmer Promotions
ZeeWise, Inc.
CONVENTION INFORMATION
Only Vegas
The glitz. The glamour. The dazzling lights. There is no other place in the world quite as exciting as Los Vegas. Playing host to the very best in entertainment, gourmet dining and world-class shopping, Los Vegas is the place to go to see or be seen. Los Vegas has it all and more but did you know ...
* Seventeen of the twenty biggest hotels in the world are in Los Vegas?
* Howard Hughes stayed at the Desert Inn for so long that he was asked to leave? He bought the hotel.
* Vegas Vic, the enormous neon cowboy that towers over Fremont Street, is the world's largest mechanical neon sign?
* The city of Los Vegas celebrated its 100th birthday on May 15, 2005?
* The first hotel and casino to open in Los Vegas was the Golden Gate Hotel and Casino in 1906?
* The Hoover Dam was completed in 1935? It took a total of 21,000 men five years to complete the structure.
* In 2005, more than 37 million people visited Los Vegas? Compare this to 1970 when a mere 6.7 million people visited the city.
* More than 22,000 conventions were held in Los Vegas in 2005?
* More than 5,000 people move into the Los Vegas valley on a monthly basis?
* The Stratosphere Hotel and Tower, at more than 1,100 feet, is the tallest building west of the Mississippi and the fifth tallest building in the United States?
These are just some of the many fun facts about Los Vegas. But there is much more to discover. Coined the "Entertainment Capitol of the World," every visit to this city is unique, so join us and experience your very own Vegas.
Getting There
McCarran Airport is the main airport serving Los Vegas and Clark County. It is located 1 mile (1.6 km.) from the Strip and serves over 40 air carriers. With over 950 flights arriving and departing daily, McCarran International Airport offers direct flights to more than 100 U.S. cities.
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All Roads Lead to Caesars Palace
From the moment you walk through the doors of Caesars Palace, you know you've arrived at one of the most prestigious resorts in the world. Caesars is located right in the heart of the "Los Vegas Strip" at 3570 Los Vegas Boulevard. In the Casino, you will find more than 129,000 square feet of casino space featuring everything from high-limit slots to table games such as baccarat, blackjack, craps and roulette. An array of spa and world-class salon services, a state-of-the-art fitness facility and four pools await you. Golf aficionados will enjoy Rio Secco Gold Club, a spectacular 18-hole, par 72 Rees Jones-designed course located just a short drive from the "Strip". In addition to name entertainment, Caesars also offers a wide array of dining experiences including restaurants showcasing world-renowned chefs, Bobby Flay and Guy Savoy. No trip to Caesars Palace would be complete without a visit to the infamous upscale Forum Shops, coined the "Shopping Wonder of the World." For more information about Caesars Palace, visit www.caesarspalace.com.
Hotel Room Reservations
IFA has negotiated a special convention rate at several world-class properties on the Los Vegas Strip. Caesars Palace, our convention host hotel, is close to selling out!! Don't delay, make your reservations now at Caesars or Paris Las Vegas (approximately 10 minutes from Caesars). Please call 800/634-6661 to make your reservations at either property. Indicate you are attending the International Franchise Association (IFA) Convention to receive our special rate at Caesars of $199 or $229 per night or our special rate at Paris of $169 per night. The deadline for making reservations is January 23, 2007 or when the IFA room block is filled. Rooms reserved after that date are subject to availability. Rates apply two days prior and two days following our official convention dates.
Convention Attire
"Business casual" is the order of the day. Please keep in mind that meeting rooms tend to be cool, so you may be more comfortable with a jacket. Ladies will be comfortable in skirts or slacks and low heels or flat shoes. Jeans are discouraged except during Exhibit set up. Business attire is appropriate for the Chairman's Reception on Sunday evening. The Hall of Fame Banquet is Black-Tie optional.
Convention Pre-Registration
To register for all events described in this brochure, please complete one registration form per person and mail with payment to IFA's 47th Annual Convention, 1501 K Street, NW, Suite 350, Washington, DC 20005. You may also fax your form(s) to 202/628-0812 or register online by visiting www.franchise.org/convention.aspx. You will receive a confirmation packet in the mail.
Registration Fees ** are per person and include:
* Entry into all convention general sessions and educational sessions
* Exhibits and evening networking events
* Educational Session instruction and materials
* Continental Breakfast (Monday-Tuesday)
* Luncheons (Sunday-Tuesday)
* Taste of Franchising and other evening cocktail receptions
* Hall of Fame Banquet
* Refreshment Breaks
** Pertains to full convention registration fees excluding our Spouse Rate (applicable to evening and social events only) and Exhibitor Badge Rate (provides entry into the Exhibit Hall only for booth workers).
On-Site Registration
The registration/information desk will be located in Office 3 on the Palace Tower's Promenade Level (3rd Floor) of the Caesars Palace Conference Center. The Desk will be open at the following times:
Saturday, February 24 8:00 am-8:00 pm Sunday, February 25 7:00 am-5:00 pm Monday, February 26 7:00 am-6:00 pm Tuesday, February 27 7:00 am-4:00 pm
Registration Lounge
For your convenience and comfort, we are pleased to offer a Registration Lounge equipped with email stations located near our on-site Registration/Information Desks. We encourage you to take advantage of the lounge for refreshments, visiting with friends, checking email, or simply relaxing in between sessions.
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