The power of mail bonding. (letters to the editor section) (Small Magazine Workshop)

The Letters to the Editor section in magazines is a popular forum for readers to interact with article writers. It also stands as a gauge of the magazine's impact on the public and how involved readers can get to pen a response. Since reader mail serves as an excellent means to sell magazines to advertisers, each letter writer deserves the 'valuable subscriber' treatment by acknowledgment of receipt of his mail with a discount coupon for an issue of the magazine to perhaps generate new subscriptions.

Your Letters to the Editor section is a good place to generate powerful editorial,