- The Unpredictable Audience: An Exploratory Analysis of
Forecasting Error for New Prime-Time Network Television
Programs.
This article investigates possible determinants of forecasting error for new prime-time network television programs. Each season, advertising industry forecasters attempt to predict the audience shares for new fall programs. Advertising expenditures are made on the basis of these projections, though historically these forecasts have been very inaccurate. Through an integration ......
- Google Intros TV Search Function
Google today introduced Google Video, a service that lets users search the content of television programs from providers such as PBS, the NBA, Fox News and C-SPAN, among others. The Google Video beta site, www.google.com/video, enables users to search across the closed captioning content of a growing number of TV ......
- Kaufman broadcasts BBC lease.
The Kaufman Organization brokered a five-year lease for the British Broadcasting System (BBC), who's mission is to "enrich peoples lives with programs and services that inform, educate and entertain." According to Daniel Lipton and Peter Pacific of the Kaufman Organization, who represented the tenant in the transaction, BBC signed ......
- Prime-time television: A concise history: Interpreting
television: Television: The critical view.
Moore, B., Bensman, M. R., & Van Dyke, J. (2006). Prime-time television: A concise history. Westport, CT: Praeger. 305 pages. Lury, K. (2005). Interpreting television. London: Hodder Headline Group. 198 pages. Newcomb, H. (Ed.). (2007). Television: The critical view (7th ed.). New York: Oxford University Press. 671 pages. This ......
- What Women Watched: Daytime Television in the 1950s.
Cassidy, M. F. (2005). What women watched: Daytime television in the 1950s. Austin: University of Texas Press. 264 pages. A television memory from this reviewer's childhood still lingers, though it originated in the decade after the one examined in this book. There is a vague memory of watching a woman ......
- SAG Award Nominations Open
The submission process for the 11th annual Screen Actors Guild Award nominations opened this week and will continue until 5 pm (PST), Thurs., Nov. 11.
- Broadcast news: B.E. breaks ground with new TV
program.
This fall, BLACK ENTERPRISE teamed up with the television production company Central City Productions Inc. (CCP) to create a new syndicated program called The Black Enterprise Report. Produced as a half-hour weekly series devoted to covering the trends and accomplishments of today's minority business and professional executives, The Black Enterprise ......