Pre-pro.(executive decisions)

just because you're going to shoot a project for a Fortune 100 company--one that theoretically should thrive on efficient operation--you shouldn't necessarily expect efficiency on a shoot.

If you've ever gotten a call to interview an executive or "expert in the field," you may know what I mean. Typically, the call comes from a third party charged with finding a crew to acquire the footage. Usually, the only information available is the name of the subject and the date, time, and location of the interview.

The really important information about the shoot is of