The perceived value of video.(op-ed)

Perceived value is the intangible factor that can make or break a business. It's all about image. Image, image, image! As wedding videographers, that's what's hurting us as an industry at this point in time--we have a poor image and what we do is undervalued. Many factors have contributed to this problem, one being the under-pricing of our services which is the main topic I'd like to address.

Is jewelry from Tiffany really worth thousands of dollars more than other fine jewelry? I'm not sure it is, but everyone wants Tiffany. Why? Because it's Tiffany! The perceived val