Reciprocal Strengthens Senior Leadership with Appointment of Professional Services Veteran;...

Business Editors

NEW YORK--(BUSINESS WIRE)--Feb. 28, 2001

In response to expanding client needs, Reciprocal Inc., the global leader in digital rights management (DRM) and digital commerce services, today announced the appointment of consulting veteran, Erik Matson, to Senior

In this newly created position, Matson will be responsible for leading the creation and development of Reciprocal's consulting operations, as well as managing the company's growing business opportunities in new vertical industries, with a focus on financial and health services.

Matson's career spans nearly 20 years associated with the management of technology in financial, health and information services industries. His most recent position was Senior Partner, Korn/Ferry Global Financial Services, where he also co-headed the firm's Insurance Practice.

Reciprocal President and CEO John Schwarz announced the appointment.

"We have been searching for a strong managing partner to spearhead our growing consulting business, as well as someone who would lead our entrance into the non-media industries," said Schwarz. "Our digital media customers expect Reciprocal to be a beacon of clarity in very confusing and ever-changing world of technology.

"Erik's experience and background fit perfectly with the direction our company is taking this year, particularly as it relates to emerging opportunities in financial and healthcare services. We're thrilled to have Erik bring his skills to the Reciprocal team."

"I believe I'm arriving at the right place at the right time," Matson said.

"Reciprocal has positioned itself as the leader in the digital media distribution and services space. I'm very excited to work alongside a talented management team, and expand the company's consulting practice in existing vertical markets, while exploring new business opportunities across multiple industries," Matson said.

Prior to his role at Korn/Ferry International, Matson was the Client Solutions Executive/Operations Executive for IBM Global Services -- Worldwide Healthcare and Insurance Industries. He also served in a previous role as the Managing Director -- Worldwide Services and Corporate CIO for TSS, the high technology services joint venture of IBM and Eastman Kodak.

Previously, he was President and Managing Partner of Fantus Consulting, the international management-consulting firm based in Washington, D.C. and now part of Deloitte & Touche, LLP. Matson is also a former senior member of Booz-Allen & Hamilton's marketing intensive and information technology practices. Matson began his career with A.C. Nielsen's Marketing & Media Research companies and the CIGNA Corporation in both technology and functional business roles.

Matson is presently a doctoral fellow at George Washington University. He has earned a MBA from Monmouth University and has completed post-graduate studies at the University of Chicago and Harvard Graduate School of Business. He received his BA in economics from Drew University and studied international economics at the London School of Economics. Additionally, he was an adjunct faculty member of the Johns Hopkins Graduate School of Business and a contributing editor at Industry Week magazine.

About Reciprocal

Reciprocal Inc., the global leader in digital rights management and digital commerce services, provides comprehensive, easy-to-implement e-commerce clearing services and back-office solutions for the music, publishing, software, film, entertainment, and other digital content industries. Reciprocal offers content owners a true outsourced DRM solution that allows them to realize new revenue streams while efficiently protecting their online digital assets.

The Reciprocal(TM) Digital Clearing Service leverages leading DRM technology from InterTrust Technologies Corporation, Microsoft Corp., IBM, Adobe Systems Incorporated, and Preview Systems, allowing companies to choose the solution that best fits their business needs. Reciprocal Digital Clearing Service is secure, flexible and capable of handling millions of transactions per day. Leading content companies such as Sony Music Entertainment, BMG Entertainment, Zomba Music Group, Time Warner Trade Publishing, Random House, McGraw-Hill Professional Publishing, Advanced Marketing Services, Inc. and Aberdeen Group have selected Reciprocal as their digital rights management services provider. Privately held, Reciprocal maintains offices in Buffalo, NY, London, New York City, Research Triangle Park, NC and Singapore.

Note to Editors: Reciprocal, the Reciprocal symbol and Driving the Content Economy are trademarks of Reciprocal Inc. in the United States and other countries. All other products and companies mentioned are registered trademarks or trademarks of their respective owners. For more information on Reciprocal, visit its Web site: http://www.reciprocal.com.