WHO'S WHO IN HEALTH CARE: BRUCE A. BALDWIN

BRUCE A. BALDWIN

Principal and Market Leader, Indiana Health Care Practice

Ernst & Young

Age: 44 (8-26-57)

Bruce A. Baldwin has worked in the health division of Ernst & Young since 1979. In 2000, he became market leader of the accounting firm's Indiana health care practice.

Ernst

Through Ernst & Young, Baldwin started the financially focused Health Care Advisory Services practice in the mid-1990s. The firm's Indiana health care advisory practice now has more than 30 personnel and is growing rapidly.

Baldwin also has played a key role in developing some unique products for the health care industry that are expected to generate more than $1 billion in revenue for the health care providers he has served. For example, he led a team that developed a product that identified data absences in providers. The product increased ultimate payment from Medicare and other programs.

Baldwin first joined Ernst & Young as a staff member in health care auditing and worked his way up to become senior manager of Health Care Audit and Advisory Services in 1987. In 1995, he became principal of Health Care Advisory Services before assuming his current post.