
marketing of advisory services offered by practitioners such as doctors, lawyers, or accountants. Professional services marketing is relatively new to the marketing industry, because until recently the professional associations governing each of these professions prohibited client solicitation, advertising, and price competition. In the early 1980s the U.S. Antitrust Division ruled that restraints such as those imposed by the professional trade associations were illegal.
Industry Associations
Professional Services Council
Provides professional and technical services for local, state, and federal government, as well as commercial clients; companies that conduct research and development and scientific and technical laboratory work or provide ...
Members: 200
Founded: 1972
Dues: regular (less than 2.8 million annual gross), $750 annual; trade/professional association, $100 annual; financial institution/law firm, $2,650-$5,300 annual.