Small Business Resources, Business Advice and Forms from AllBusiness.com
D&B Credit Reports   Businesses for Sale   What's Your Credit Emergency?   Thriving in Tough Times   Trade Magazines   Reduce Health Care Costs  
 

Featured Videos

`Touch' adds impact to soap wrap. (Trends & Analysis).

Can the sense of touch contribute to a product's marketplace impact?

Colgate-Palmolive appears to think so with its Palmolive Vitamins bar soap it markets in Latin America. It uses a sophisticate metallized wrap that appeals to both vision and touch in reaching out to the consumer.

The 100-gram bars are wrapped in a biaxially oriented polypropylene film. The film adds impact two ways:

* First, it's printed with transparent inks to amplify the metallization's visual impact.

* Second, it has a matte finish that emulates the look of traditional paper wraps. But the matte finish also adds a tactile sensation, creating a soft sensation when fingers rub across the wrap.

The film is ExxonMobil's Bicor 70MLT laminated to acrylic coated Bicor 420 HS.

The converter is Grafo Regia in Mexico, and the package recently won a Golden Mummy Award from ExxonMobil's Films Business. 

ExxonMobil, Films Div.
800-334-7987; www.oppfilms.com

Grafo Regina, Unit of Femsa Group
www.femsa-empaque.com

In addition, make sure to read these articles:

  • Bemis purchases Walki Films. (Innovations...
    • Minneapolis.-based Bemis Co., Inc., acquired the Walki Films business from UPM-Kymmene for about $68.5 million. With the purchase, Walki Films becomes the largest component of ......
  • ExxonMobil bestows Golden Mummy pack, Pyramid...
    • Four flexible-packaging and labeling applications earned coveted Golden Mummy and Pyramid Awards from the Films Business of ExxonMobil Chemical last month. The OPP-films substrate provider ......
  • Flexible Packaging.
    • New polyolefin-based film offers the strength of high-frequency welding without the hassles New Covelle[TM] polyolefin-based film offers medical pack. agers the strength and integrity of ......
  • CPFilms starts up new metallizer
    • Martinsville, VA-based converter CPFilms completes installation and startup March 1 of its new Applied Films (Longmont, CO) state-of-the-art metallizing production line at its headquarters plant....
  • GE to Buy Honeywell.
    • At press time, General Electric Co. agreed to acquire Honeywell International. One consequence of the $45 billion merger could be to unite the nylon resins ......
  • Bemis Completes Purchase of Walki Films Business.
    • Business Editors MINNEAPOLIS--(BUSINESS WIRE)--Oct. 2, 2002 Today Bemis Company, Inc. (NYSE:BMS) announced that it has completed the purchase of the Walki Films business of UPM-Kymmene ......
  • MEXICO'S NUMBER TWO BREWER CALLS ON TRIAD TO...
    • IRVING, Texas--(BUSINESS WIRE)--Aug. 21, 1995--Terence P. Connell, president of Texas-based Triad Technologies Ltd. (TDL), announced today that the Cerveceria Cuauhtemoc Moctezuma, SA de C.V., Mexico's ......
  • Bemis purchases Walki Films. (Innovations...
    • Minneapolis.-based Bemis Co., Inc., acquired the Walki Films business from UPM-Kymmene for about $68.5 million. With the purchase, Walki Films becomes the largest component of ......
  • A range of new developments from ExxonMobil.
    • The Films Business of Houston-based ExxonMobil Chemical will introduce several new OPP films including a very high barrier metallized film and a very low temperature ......
  • UHMW-PE films boost rubber properties.
    • DeWal Industries in Montreal, which extrudes UHMW-PE films and tapes, says the latest versions of the films are giving a new lease on life to ......
  • Stick it good.
    • It's no secret that portability is a key attribute that consumers look for when perusing the snack aisle. The ability to graze and reseal the ......
  • UCB Films expands films range.
    • SMYRNA, GA -- As a result of the popularity of UCB Films' easy peel and seal film, it has extended the film across its speciality ......
  • Bemis to Acquire Specialty Plastic Films Business...
    • Business Editors MINNEAPOLIS--(BUSINESS WIRE)--July 7, 2000 Bemis Company, Inc. (NYSE:BMS) today announced that it has signed a definitive agreement to acquire the specialty plastic films ......
  • ExxonMobil Chemical bestows Golden Mummy, Pyramid...
    • Excellence and innovation by converters of flexible packaging and labeling were recognized by ExxonMobil Chemical at its 16th annual Golden Mummy and Pyramid Awards ceremony ......
  • The Mexican glass maker Sivesa has ordered...
    • The Mexican glass maker SIVESA has ordered ten Graphoidal CWM2000 cold end coating systems. This follows the successful test of the system, comprising overbelt spray ......
FedEx Office - FedEx Kinko's is now FedEx Office
T T T
art_print_gray Print art_email Email 16x16-digg-guy  Digg It delicious-small  del.icio.us

Related Resources

icon - press release

Press Releases

Premium Content

Business Resources

Sponsored Links

Site Map | Contact Us | FAQs | About Us | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy

Media Kit
Copyright © 1999 - 2009 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.

© Copyright 2009 The Gale Group, Inc. All rights reserved.
© Copyright © 2001 Stagnito Communications


You may not repost, republish, reproduce, package and/or redistribute the content of this page,
in whole or in part, without the written permission of the copyright holder.

Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report?
Online Business Database | Online Business Information | Sales and Marketing Solutions | Business Mailing Lists | Company Profiles
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.