Designing automobiles for global value: Ten market trends
HEADNOTE
design teams, fast and precise communication among divisions and with suppliers, consolidation and the sharing of platforms and technology, and designing with virtual rather than time-consuming clay models. Lockwood notes, however, that all is for naught without distinctive branding and evocative styling. IMAGE PHOTOGRAPH 4
DEVELOPMENT
HEADNOTEIdentifying pathways essential to remaining competitive in the automobile industry, Tom Lockwood discusses cross-disciplinary
"We wanted a car we could sell in 42 countries." That was Bryan Nesbitt's goal in designing the PT Cruiser, 2001 Motor Trend Car of the Year. Nesbitt wanted the PT Cruiser to appeal to the European sense of utility and the American sense of fun, because it's the combination of functionality and style that gives a good product an edge nationally and globally. The Cruiser got its "edge" on both sides of the Atlantic, selling 175,000 a year instead of the expected 70,000. A Chrysler senior design manager told me that "they love it" in Europe, "especially in Paris."
In addition, make sure to read these articles:
- Debunking Five Myths to Global Expansion
- Registering as a Contractor with the Government
- Government Contracts for Small Businesses
- Education in an "e" world
- Birch Design Studios Announces Royalty Free StockIllustration Business.
- Kitchen master: virtuoso kitchen designer Mick De Giulio shares his wisdom. .
- Council calling for tech companies to design with access for disabled in mind
- New show sells out
- A better way to track design decisions
- ReShape R&D Fellow to Present ``The Next 10x'' at Electronic Design Processes Workshop.
- Robert Allen to consolidate design studios
- Profit comes from product, process design. (Opinion & Analysis Manufacturing).
- ASTRO Studios Wins `Design of the Decade' AwardsFrom World's Most Prestigious Design...
- ASTRO Studios Wins 'Design of the Decade'Awards From World's Most Prestigious Design...
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The increasing trend of globalization opens up new markets for small businesses, but many business owners are hesitant - even paralyzed - by the thought ......
Many companies miss out on lucrative contracts because they are unfamiliar with the process of bidding for government contracts.
Each year government contracts worth over $1 trillion are issued to small businesses in the United States.
It seems that "e" has been put in front of almost everything in the new Internet language. It's inevitable that it would also happen to ......
CALGARY, Alberta--(BUSINESS WIRE)--Jan. 12, 1999--Effective today, Birch Design Studios announced their new web site. Customers can view artists' collections, download PDF catalogs and purchase online ......
Mick De Giulio designed his first kitchen when he was 19. The experience was so gratifying that 22 years later he's still at it. Since ......
The National Council on Disability recently called on the designers and manufacturers of electronic and information technology to incorporate universal design processes when developing their ......
High Point— The first-ever Studio design show debuting at Winter Showtime here, Dec. 3 to 6, has sold out and several design studios had to ......
HEADNOTE CAD/CAM HEADNOTE Knowledge-accounting software captures the reasons decisions are made so others can learn from previous experience. IMAGE ILLUSTRATION 5 A DesignMap from KollabNet ......
Business Editors/High-Tech Writers Electronic Design Processes Workshop MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--April 21, 2004 ReShape Inc. today announced that Mark Bales, ReShape R&D Fellow, will present ......
New York— Furniture resource and upholstery fabric and hardware supplier The Robert Allen Group plans to consolidate the design studios of all divisions except one ......
There has never been better proof that automotive manufacturers today have no control over the price of their vehicles. In today's environment, where zero percent ......
PALO ALTO, Calif.--(BUSINESS WIRE)--Nov. 22, 1999-- ASTRO Design Studios, a leading-edge product and brand image design firm, captured top honors from the international "Designs of ......
PALO ALTO, Calif.--(BUSINESS WIRE)--Nov. 22, 1999-- ASTRO Design Studios, a leading-edge product and brand image design firm, captured top honors from the international "Designs of ......
SAN JOSE, Calif. -- TeraSystems, Inc. today announced its membership in the LSI Logic (NYSE:LSI) RapidChip(R) Partner Program, which offers Platform ASIC customers RTL analysis ......
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