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The new "luxury".

The definition of "luxury" has changed and will allow resourceful entrepreneurs to provide unique perks and services at a premium, business futurist Arnold Brown told BusinessWeek. "Luxury used to mean very expensive products in limited supply, with great demand. Only a few people who had a

lot of money or access could afford luxury items. But there's so much money now in the world that people having 'things' is no longer a luxury. But having certain experiences is, especially if they're experiences not everyone else can have. Time is another new luxury," says Brown. The article also discusses foresight strategies and the recruiting challenges ahead for big corporations.

Source: "Spotting Trends with Promise" by Karen L. Klein, BusinessWeek (October 27, 2005).

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