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Worldwide POP advertising expenditures at $44 billion.

Publication: Digital Imaging Digest
Date: Friday, August 1 2003

I.T. Strategies, Hanover, Mass., estimates worldwide POP advertising expenditures were $44 billion in 2002. Analog printing technologies (screen, offset, flexo, gravure, and photo) make up more than three-fourths of the market; digital printing technologies (inkjet and electrophotography) make

up about 25 percent. The dominant print technology is screen with 46 percent of the market, followed by inkjet with 18 percent.

Suppliers of printing to the POP industry vary from large manufacturing companies that produce in-store displays, as well as packaging, to smaller companies that offer design services in addition to printing, and others that offer fabrication and installation services, as well as printing. What they have in common is they all offer products and services to brand manufacturers and retailers that want to influence the customer at retail.

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Retail value of digitally printed color output forecast to reach $50 billion by 2007.

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High growth in color electrophotography projected

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Revenues from printer, media, ink sales to reach $92 billion by 2007, says forecast.

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Report says worldwide inkjet revenues to total $41 billion in 2006.

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I.T. Strategies estimates 239 billion pages printed digitally by 2007.

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Worldwide retail value of wide-format graphics for 2002 was $19 billion.

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POP Remains a Growth Area for Print

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Worldwide POP advertising expenditures at $44 billion.

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