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Worldwide POP advertising expenditures valued at $44 billion in 2002.

Publication: Photo Marketing Newsline
Date: Wednesday, June 25 2003

I.T. Strategies, Hanover, Mass., estimates worldwide POP advertising expenditures were $44 billion in 2002. Analog printing technologies (screen, offset, flexo, gravure and photo) made up more than three-fourths of the market; digital printing technologies (inkjet and electrophotography) about

25 percent. The dominant print technology was screen with 46 percent of the market, followed by inkjet with 18 percent.

Suppliers of printing to the POP industry include large manufacturing companies that produce in-store displays as well as packaging; smaller companies that offer design services in addition to printing; and others that offer fabrication and installation services as well as printing. What they have in common is they offer products and services to brand manufacturers and retailers looking to influence the customer at retail.

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SAN FRANCISCO -- Calling color "a strategic competitive advantage no enterprise should be without," Anne M. Mulcahy, chairman and chief executive officer of Xerox ......

Xerox and Pantone Take Guesswork out of Digital Color Printing; PANTONE Digital Chips...

SAN FRANCISCO -- Xerox Corporation's (NYSE: XRX) ongoing collaboration with Pantone, Inc. to ensure colors are always reproduced precisely on Xerox digital presses has ......

Home Is Where The Print Is

New York — Despite retail's relative share gains, home printing continues to the method of choice for the majority of digital camera owners, and more ......

Retail value of digitally printed color output forecast to reach $50 billion by 2007.

I.T. Strategies Inc., Hanover, Mass., estimates, in 2002, businesses and consumers spent more than $30 billion worldwide for digital color output. This is forecast to ......

High growth in color electrophotography projected

Boston-based I.T. Strategies Inc. estimates that worldwide electrophotographic hardware, media and chemistry retailers will achieve almost $39 billion in revenues by 2006. Of this, the ......

The Yankee Group/Concentus Technology CorporationWebcast Now Available; The Process...

Business Editors COLUMBUS, Ohio--(BUSINESS WIRE)--March 20, 2000 Concentus Technology Corporation, considered by many to have the most robust B2B process management software available today, announced ......

Revenues from printer, media, ink sales to reach $92 billion by 2007, says forecast.

I.T. Strategies, Hanover, Mass., forecasts worldwide revenues from the sale of inkjet (both narrow and wide format) and color electrophotographic printers (digital presses, connected color ......

Home Is Where The Print Is

New York — Despite retail's relative share gains, home printing continues to the method of choice for the majority of digital camera owners, and more ......

Report says worldwide inkjet revenues to total $41 billion in 2006.

I.T. Strategies, (www.it-strategies.com) Hanover, Mass, estimates worldwide revenues from wide-format inkjet and narrow-format inkjet hardware, media and chemistry in 2001 were $28.5 billion, increasing to ......

Tracking Toner Trends

As more printers embrace digital presses, toner is becoming the new ink. Toner technology continues to improve, and digital output reaps the benefits of superior ......

I.T. Strategies estimates 239 billion pages printed digitally by 2007.

I.T. Strategies Inc., Hanover, Mass., estimates, in 2002, almost 212 billion pages were printed on narrow-format inkjet and color EP printers. Not all pages printed ......

Gearing Up For the Holidays

As we get ready to head off for Fall PMA in San Diego or SGIA in New Orleans, we also enter the all important fourth ......

Worldwide retail value of wide-format graphics for 2002 was $19 billion.

The worldwide retail value (or, what the end user pays for the printed output) of wide-format graphics prints reached $19 billion in 2002 and is ......

POP Remains a Growth Area for Print

Point-of-purchase (POP) and point-of-sale (POS) advertising remains a growth area for print, despite competition from electronic signage with changeable messaging. Because POP uses a variety ......

Inkjet Makes Photographers Smile

IMAGE CHART 1 Photographers are increasingly happy with inkjet prints, according to a recent survey conducted by I.T. Strategies. According to Patti Williams, consulting partner ......

Subject: Point of sale advertising (Statistics)
Location: World

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Worldwide POP advertising expenditures valued at $44 billion in 2002.

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