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Product Reviewer's Guide
 | Date: September 2010 Type: Primer Document Format: Word Document Size: 26 KB Pages: 1 |  Registration required. Read Our Terms of Use |
This Word document outlines the key elements of a good product reviewer's guide typically given or sent to technically-oriented publications. The purpose of creating a product guide is to provide the necessary material for a reviewer at a publication to adequately appreciate your product's benefits and features. This document focuses on the key elements to be addressed in any product review guide: a succinct cover letter detailing the product's positioning and highlighting the key differentiators between your product and the competition; a discussion of the primary differences with the appropriate supporting documentation; a high-level overview of two to three overriding product benefits; and a set of backup materials necessary for the product's installation and use.
Benefits
Using this tool, you will have a format by which all new products will be pitched to reviewers at technical journals and trade publications.
Time ROI
It takes on average 4 hours to put together a standard format to be followed when putting together product review guides. By using this tool, you will save approximately 3 hours defining the process to be followed and will be able to concentrate on the key differentiators that will help a reviewer 'sell' your product.
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