Product Management

More and more small business owners are turning to professional employer organizations, or PEOs, to help them deal more efficiently with their human resources needs.

Online pricing and customer service is hurting independent retailers

Some inventors ask me, “Do I really need to do the math?” The answer is an emphatic yes! Why would you sign a licensing agreement without knowing how much money you’d make at...

I received a call from a panicky and distraught woman who has a product idea this afternoon. She began showing her idea to potential licensees without taking the simplest precautions to protect what...

We encourage our clients to implement and incorporate an online video strategy as part of their local internet marketing campaign. With the number of online video viewers on the rise, there’s an opportunity...

In my last blog, I started writing about my interview with Eddy Goldfarb, one of the most consistent toy inventors in the past century. His advice is valuable — he’s had profitable idea...

Find new ways to grow profitably today by disrupting the markets your company serves.

MarketingSherpa, a research firm and publisher of marketing know-how, recently released and presented the results of their Search Marketing Benchmark Report that included 2200 survey respondents and reviewed best practices to improve search...

I had the pleasure of interviewing one of the most enduring toy inventors I know, Eddy Goldfarb. He began inventing toy ideas as early as World War II, and told me that he...

Are your sales team's activities deciding your strategy or is your strategy deciding your sales team's activities?

Osama Bin Laden's death in a Pakistan raid is welcome news for the American people. Let's hope short-term elation morphs into long-term confidence.

Cloud applications can do great things for your productivity and your bottom line. These five steps will help you decide whether to make the transition.

Lights, camera, action! Sooner or later, if you continue to design products and try to license them, you’re going to end up in front of a camera for an interview. I want to...

A Competitive Matrix can uncover new opportunities for businesses to grow and innovate.

Rieva Lesonsky talks to Network Solutions' CEO Tim Kelly and Social Media Swami Shashi Bellamkonda about why - and how - small businesses should use social media.

To become a retail storefront success in the age of Amazon and Wal-Mart, it helps to have a unique in-store experience - and a supple wrist.