Product Management

Once you've formed your Corporation or LLC, you are on your way to building a successful business! What's next? Nellie Akalp explains a very important step - protecting your company name and brand!

I’m constantly reminded that the benefits of licensing can be experienced and practiced in many different ways — that there isn’t just one way to be a successful inventor or to profit from...

Learn about social media marketing with one of the top Social Media Dashboards: HootSuite.

Knowing how to deal with a crisis is important in franchising, as one wrong step in one location can cause a chain reaction throughout the entire system.

But when you listen you can’t just listen for what you want to hear.

Most successful small business owners know the exact moment when their struggling company turned the corner and headed down the road toward success. Frequently, that moment comes when they land their first really...

How do you optimize a sales process or sales team?

Inventing takes time and inventors need passion and determination to get through the rollercoaster of highs and lows.

The reviews are in on the RIM PlayBook. And boy, are they ugly.

Sometimes crisis communications requires nuance and restraint.

If a potential licensee is interested in your product idea, they will call you back with further questions. It’s that simple. If and when they do, you should slow down the discussion because...

About half of all computers are infected with malware or spyware. And using a Mac won't necessarily protect you.

Thousands of companies are looking for ideas, but the idea of cold calling a potential licensee still manages to strike fear into the hearts of inventors everywhere. With the right script, however, cold...

If you've taken the time to become a competent affiliate marketer, don't stop just because your sales might be sagging. Give them a thorough review and replace products as necessary....

There is no denying that we live in an "on demand" world.

I had the pleasure of interviewing Steve Greenberg recently, the author of Gadget Nation: A Journey Through the Eccentric World of Invention and an innovation insider who travels the country looking for products...

If you want to increase your sales, first identify your customers' needs.

Location-based services like Foursquare may be all the rage, but there's good evidence that they may not have a very bright future.

The best small-business owners I know never rest on their PR laurels.