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Product Management

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Open innovation is sweeping the nation and the globe. Companies have finally realized they don’t have a monopoly on intelligence! They’ve opened ... Read More

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Product Life Cycle Management
Interview with Dr. John Sullivan, director of the Center for Advanced Manufacturing at Purdue University.
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Branding a Startup
Branding is often a low priority for small or emerging businesses. Here are some reasons why you can't...
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Evaluating New Business Ideas
Save yourself time and money by researching and testing your ideas before implementing a flawed product or service.
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Low-Cost, High-Impact Marketing Ideas for Retailers
Marketing should have a place in your budget, no matter what size your store is. But it doesn't...
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Establishing Your Company Image
A first impression is the "make or break" moment. This is why branding is so important, even for...
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Online Branding for Your Small Business
An online business has a greater chance for success if those who buy its products and services recognize...
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Top 10 Branding Mistakes
Numerous businesses try, but many fail at creating a successful brand. Here's how.
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Defining a Brand
When starting your own business, one of your most important concerns is to develop your company's face to...
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Three Brand Identity Myths That Will Bring Your Business Down
Having a brand identity is extremely important to your business's success. However, many business owners have misconceptions about...
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Marketing Your Business with Promotional Products
In today's information-intensive world, it's hard to attract potential customers. But promotional products offer a unique opportunity to...
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Finding the Right Branding Company
Companies that create branding and identity are often difficult to distinguish from graphic design firms, but how they...
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How Long Will My Brand Last?
Read our guide to branding and learn more about an aspect of your business which should remain enduring....
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Product Placement — It Works for Small Businesses Too
Product placements in film and television are not just for the big guys. Find out how to put...
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Starting Up: Four Ways to Get Customers to Buy Your New Product
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Dassault Systemes and IBM plan to integrate PLM operations.
CORPORATE IT UPDATE-(C)1995-2009 M2 COMMUNICATIONS French 3D and Product Lifecycle Management (PLM) solutions provider Dassault Systemes (DS) (Euronext...
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Wireless Telematics Device is suited for fleet management
Supplied in IP67 enclosures, ConnectPort X5 series incorporates cellular, satellite, GPS, Wi-Fi, and vehicle area network (VAN) wireless...
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New president at Cummins Westport.
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Microsoft Preps Visual Studio 2010 Beta 2; The revamped developers' toolset will be available to Microsoft Development Network members Wednesday.
The second beta of its upcoming Visual Studio 2010 toolset for members of the Microsoft Developer Network is...
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Apple Business Desktop Computer Product Lines
A look at the Power Mac G5, G5 Dual, G5 Quad, iMac G5, and most important of all,...
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Product Development and Management Association
Managers working in product innovation; teachers and researchers in the areas of product innovation management, product planning and development, and new product marketing; government regulators and facilitators involved in the ...

Members: 2,900
Founded: 1976
Dues: individual, $225 annual; individual (working for a non-profit organization), $135 annual; individual, $400 biennial; individual (working for a non-profit organization), $250 biennial; student, $30 annual; individual, $595 triennial; individual (working for a non-profit organization), $375 triennial.

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