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Product Launch Requirements Plan
 | Date: September 2010 Type: Strategic Plan Format: Word Document Size: 22 KB Pages: 1 |  Registration required. Read Our Terms of Use |
This Word document is an overview template that describes the components of a product launch plan - target audience, key messages, budget, and a marketing communications plan. Having an integrated, cross functional product launch plan is something most companies fail to develop. By developing a plan prior to launch, you can get all of your departments behind the product which can dramatically improve the chances for success.
Benefits
Using this tool will provide you with a platform to integrate all departments into the product launch process; identify potential issues before launch; and exploit opportunities to maximize the success of your new product.
Time ROI
It takes on average 30 hours to research and develop a cross functional product launch plan. By using this tool, you can save approximately 5 hours of research since we provide the outline and the logic that you will need to follow.
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