Product Development
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performance measure of competitive strategy. A company that is first in the market with a new product has obvious advantages. Reducing development time is also important because product life cycles are becoming shorter, and organizations need to respond quickly and flexibly to new technology, changes in consumer tastes, and other competitive challenges. One financial measure of product development is
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International Association for Product Development
Facilitates the understanding and implementation of cultural and process change that will enable member companies to sustain growth and enhance global competitiveness through product innovation. Enables member companies to continually ...
Founded: 1990
Dues: company, $20 annual. MULTINATIONAL.
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