Press Releases

You are reading and hearing news reports today on the latest report on the trend in health care costs. The benchmark annual study published in Health Affairs today eminates from this press release....

Are you struggling to make a splash online? Need some fresh ideas or expert advice? If so, you won't want to miss the Create A WOW Virtual Conference at www.CreateAWOW.com. Patsi and I...

Chains are not for everyone. Growing a single unit to a multi-unit is a task that takes time, money and endurance...

One of the most common mistakes small business marketers make with online marketing efforts is not directing traffic to landing pages. Whether you're driving traffic through email, paid search, press releases, advertising, sponsorships,...

Call to action: Medicare announced a 10.1 percent cut in physician rates today. Contact your representatives!

It may be important to YOU that I learn all about your company's after hours party, but I can assure you, unless you can explain why I should care, I probably won't. People...

Most small businesses have some idea of the potential for new business from the internet and in particular, from search engines. There's abundant advice on the web covering topics ranging from "meta tags"...

Tricky Press Releases

I was backed against a wall. Nowhere to escape. I was stuck and I knew what was coming next.He approached with his cheeseburger-breath and his all-knowing smile... "Kevin, I've said it before and...

Simple Start was from Jared at Intuit - Thanks for contacting me Jared!...I spoke with him this morning regarding this Just Start Campaign...seems really cool... Intuit recently surveyed 1000 Americans between the ages...

PR, Blog, Web 2.0, PR Outreach to Bloggers

Danny Meyer, Erika Andersen, Geoff Livingston

If you’re like most small and midsized business owners, you spend a lot of time, energy and money just trying to bring in new business to stay afloat. It’s no longer enough to...

There are a lot of bad press releases written. Most of them never get read because they're entirely focused on what the writer of the press release wants to accomplish. But if you...

If you don't have a news site for your eBay product expertise, consider starting one up. You can re-purpose blog posts to read like news articles, publish press releases to the site, and...

PR Without the PR Firm

If you’re like most small and midsized business owners, you spend a lot of time, energy and money just trying to bring in new business to stay afloat. It’s no longer enough to...

iPhone, Apple, iPod

I suspect we can agree that this quick-thinking entrepreneur received millions of dollars of free publicity for his company. He was willing to accept minimal or no profit from this promotion, which made...