Press Releases

Physicians win a settlement in a class action suit against the Blues. Terms include $128M payout and significant changes in business practices that deny legitimate payments to physicians.

This press release from CMS today: The Centers for Medicare & Medicaid Services (CMS) invites you to join with us in promoting awareness of abdominal aortic aneurysms (AAA) and the new screening benefit...

One of the most popular guests we had on Conversations with Experts was Publicity Hound, Joan Stewart .  Well, Joan is back and is our featured guest this week on Blogging and...

Writing a good partnership press release is not easy. So many releases use vague (or made up) terms, fail to identify what the partnership does or worse, leave out the benefits to the...

(Blogger's Note: Readers Write appears each Monday in this space. If you would like your question addressed, sent it to: editor@sonomanapafoodie.com.) Dear Blogger- I read with great interest last week´s letter from the...

Oftentimes we can get too focused on making our press releases sound too editorial and formal. Don't forget the power of the word "you" when writing a press release. What that means is...

In an earlier column I wrote about some tips to consider when cold calling. Here are some more"?¦ 5. Don´t forget that cold calling is only one aspect of generating leads and sales....

Many small businesses wonder whether public relations is a worthwhile tactic for drawing attention to their business and whether it can drive sales. This week, Matt McGee of the Small Business SEM Blog...

Google releases its search Zeitgeist list! For 2007 make a resolution that your company is going to make it easier for the press and potential customers to find you. Here's an interesting list...

1 year ago this month I began writing for Allbusiness.com as a telemarketing/business development/business promotion advice columnist. At the time, I was a newly published author looking for outlets for my creativity and...

In about 5 minutes I'll be going on the air with eMarketing Talkshow for an interview about Push and Pull PR, combining search engine optimization, social media and press releases to improve marketing...

( Blogger's Note : Each Monday we answer a reader's question. If you would like your email answered send it to editor@sonomanapafoodie.com) Dear Blogger: I have been working on a restaurant concept for...

I know a lot of small business owners question whether advertising is worth the cost. I have to say, in most cases, that it is. Advertising can be a million dollar business, but...

I´ve been reading a book called 202 Services You can Sell for Big Profits by James Stephenson and I wanted to share some advice he had for those of you interested in opening...

What's up with all this frenzy about press releases and how many to send and what's "old school" and new schoo? Here's a journalist's take on it (of which I'm one) ... DON"T...

Here's a link to a blog entry on ClickZ posted by Zachary Rodgers which details the latest old school PR efforts to tap bloggers. The post cites the growing surge of PR folks...

17. Making the warm/cold call is still one of the best ways of promoting your work. Don't forget to use the phone. Begin with warm calls or contacts you've established rapport with and...

6Contact. www.xlibris.com for info on self publishing your work. A great way to make sure you get published is to do it yourself!!! The new trend in publishing these days is to self...

Last week, Microsoft rolled out their Windows Live search page . My first impression was that with its stark simplicity, it reminded me of Google. I wasn't the only one who thought that...