High Point— Beds, dressers, chests and nightstands are the heart and soul of the bedroom market. Nearly three-fourths of bedroom-buying households purchased a bed, dresser, chest, nightstand or some combination of the four.
Combined spending for the four pieces topped $10.5 billion in
The bed is the cornerstone piece. It is purchased by the largest percentage of households and they spend the most on it, a median of $600. It's also the product for which shoppers actually turn into buyers: three-fourths of households that shop for a bed actually buy one. That's the highest close ratio of any of the bedroom products.
Slightly more than half of the bed-buying households also purchased a dresser; 49% also purchased a nightstand; and 43% also purchased a chest.
More than one-fourth of bed buyers were buying one for the first time. While the incomes of first-time buyers tend to be lower than bed buyers in general (not surprising, since more than half are young, members of Generations Y and X), they invest a little more in their beds. First-time bed buyers spent a median of $600 for their bed, compared with a median of $500 for those buying a replacement bed.
"Get 'em while they're young" is an appropriate motto because those initial bedroom purchases have a long life: Ten or more years is the age of pieces being replaced by 45% to 58% of bedroom-buying households.
Dressers, purchased by 44% of bedroom-buying households, have the shortest lifespan; two-fifths of households replaced a dresser that was five-years old or less.
Bed |
|
Under $300 |
20% |
$300 – $399 |
12% |
$400 – $499 |
10% |
$500 – $699 |
15% |
$700 – $999 |
15% |
$1,000 – $1,449 |
14% |
$1,500 or more |
14% |
Dresser |
|
Under $200 |
19% |
$200 – $299 |
12% |
$300 – $499 |
19% |
$500 – $599 |
13% |
$600 – $699 |
9% |
$700 – $999 |
16% |
$1,000 or more |
12% |
Nightstand |
|
Under $50 |
12% |
$50 – $99 |
13% |
$100 – $199 |
20% |
$200 – $299 |
19% |
$300 – $499 |
19% |
$500 – $999 |
9% |
$1,000 or more |
8% |
Chest |
|
Under $200 |
19% |
$200 – $299 |
17% |
$300 – $399 |
11% |
$400 – $499 |
11% |
$500 – $699 |
13% |
$700 – $999 |
17% |
$1,000 or more |
12% |
Bed |
75% |
Nightstand(s) |
68% |
Chest |
67% |
Dresser |
65% |
BED |
DRESSER |
CHEST |
NIGHTSTAND |
|
5 years or less |
22% |
40% |
17% |
22% |
More than 5 years, less than 10 |
26% |
15% |
25% |
26% |
10 or more years |
52% |
45% |
58% |
52% |