- L.A. Valets Lend 'Wive$' a Hand
AdverTickets is promoting the BBC America drama through full-color tickets handed out by parking valets in the Los Angeles area, the agency said. Dallas-based AdverTickets is executing the turnkey program for McDonald Media, BBC America's media buying agency....
- BBCA Pumps Up Volume
Drafting behind a new British Invasion on U.S. television screens, BBC America has stepped up spending on co-produced and acquired shows and is cooking up a new branding campaign for early next year as well, officials said. Today (Oct. 2), BBCA expects to announce it’s used some of that money ......
- Kathryn Mitchell
GM, BBC America WHY WE’RE WATCHING: After a little more than a year on the job, the former Comedy Central and British Broadcasting Corp. executive is enacting major changes to the import, now based in New York. Wielding an enhanced programming budget, Mitchell is pushing BBC America in new directions, ......
- BBCA Sets Four Co-Productions
New York— Continuing to ramp up its development under general manager Kathryn Mitchell, BBC America is working on four co-productions that will air this year or early in 2007. Bowing in June, the eight-episode Waterloo Road comes from the makers of popular series Footballers Wive$ and tells the tale of ......
- My facts, your facts: America and the pursuit of willful delusion.
True Enough: Learning to Live in A Post-Fact Society By Farhad Manjoo Wiley 230 pages, $25.95 READER COMMENTS POSTED ON DIGITAL news sites are often heavy on invective, hurled from noms d'Internet that allow people to disregard traditional norms of civil discourse. For......
- America One TV Net Retains Sales, Ad Help
America One Television Network has selected Affiliated Media Group to manage all advertising sales and marketing, the agency said.
- Strategy: Asics America Effort Hits The Ground Running
Fueled by two consecutive years of sales growth, Irvine, Calif.-based Asics America next month will launch its most ambitious branding effort with a message supporting its running footwear and apparel that targets core consumers and active non-runners.