Marketing alliance targets women. (Outfront: Sell).(American Homeowners Association and...

The American Homeowners Association, a suscriptionbased organization that provides various services and discounts to homeowners, renters and first-time home buyers, has formed a marketing alliance with iVillage, a network of Web sites and publications designed for and aimed at women.

"The trend in American demographics has more single female heads of household and working couples," says Greg Bibas, vice president of business development for the AHA. "Women tend to be making the majority of the purchase decisions relative to products and services for the ho