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2. Showered by Choices
Today, technologically advanced showerheads can transform the home shower into a steam room, a rainforest or a torrential downpour. Unfortunately, today's consumer risks drowning in ... (PERIODICAL ARTICLE)
3. Color-Coding a Commodity
Buying light bulbs used to be a simple affair, requiring shoppers to know little more than what wattage they wanted and if they needed incandescent ... (PERIODICAL ARTICLE)
4. The Use (and Misuse) of Web Research
During the past five years, there has been enormous growth in Web-based consumer research, a technique that can offer faster feedback and significant cost savings ... (PERIODICAL ARTICLE)
5. POP: "Point of Preference"
Too often, we use the term "POP" without considering what we mean by it. At what point does POP begin? What exactly is the point ... (PERIODICAL ARTICLE)
6. Milk With Attitude
To promote its new single-serve milk-based product, Dr Pepper/Seven Up recently introduced consumers to its newest brand mascot, the angst-ridden Raging Cow. Irritated with mundane ... (PERIODICAL ARTICLE)
7. Promotion Doesn't Cling to Conventions
As the skiing season ramps up, so does the competition among Colorado resorts. Many use POP to promote the availability of their discount ski lift ... (PERIODICAL ARTICLE)
8. Reaping the Rewards of Research
Fast-food chain El Pollo Loco, with restaurants in California, Phoenix, Las Vegas, Reno, Nev., and San Antonio, recently introduced Pollo Salads — two new menu ... (PERIODICAL ARTICLE)
9. Mad ScienTwists, Meet The Mad Voice Twister
Kool-Aid and Wild Planet Toys partnered in April to roll out a cross-merchandising program targeting kids and moms with a custom-designed premium — The Mad ... (PERIODICAL ARTICLE)
10. 1| Flavor Fiesta
I.Q. Design Group designed this packaging for Herr Foods, which wanted to extend its tortilla chip line to include a new Salsa and Lime flavor. (PERIODICAL ARTICLE) | |
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