-
CNS turned to Mackey Szar to design the packaging for its Breathe Right Snore Relief throat spray, which...
Read More...
-
Schering-Plough wanted a redesign for its Coppertone Sport sweat-proof sunscreen to position it as an essential companion to...
Read More...
-
Sayles Graphic Design chose to wrap the shimmering crystals of Gianna Rose Atelier's Sels des Marees, or Salts...
Read More...
-
In September, Learning Curve Intl. launched its Lamaze Little Stars line of developmental baby toys in Target stores....
Read More...
-
Private label brands continue to be a force to be reckoned with when it comes to fierce competition...
Read More...
-
When vinegar manufacturer Nakano Foods wanted to introduce a line of organic vinegars, it turned to The Goltz...
Read More...
-
Proma Technologies used its holographic paper to create the packaging for Hasbro Games' Monopoly: The America Edition game....
Read More...
-
I.Q. Design Group designed this packaging for Herr Foods, which wanted to extend its tortilla chip line to...
Read More...
-
Kool-Aid and Wild Planet Toys partnered in April to roll out a cross-merchandising program targeting kids and moms...
Read More...
-
Fast-food chain El Pollo Loco, with restaurants in California, Phoenix, Las Vegas, Reno, Nev., and San Antonio, recently...
Read More...
-
As the skiing season ramps up, so does the competition among Colorado resorts. Many use POP to promote...
Read More...
-
To promote its new single-serve milk-based product, Dr Pepper/Seven Up recently introduced consumers to its newest brand mascot,...
Read More...
-
Too often, we use the term "POP" without considering what we mean by it. At what point does...
Read More...
-
During the past five years, there has been enormous growth in Web-based consumer research, a technique that can...
Read More...
-
Buying light bulbs used to be a simple affair, requiring shoppers to know little more than what wattage...
Read More...
-
Today, technologically advanced showerheads can transform the home shower into a steam room, a rainforest or a torrential...
Read More...
-
Beverages — Beer
Read More...
-
Citgo Petroleum Co.'s newest promotion, the "Peel Out, Reel In and Win Citgo Challenge," will take one lucky...
Read More...
-
The luck of the Irish was with more than a few POP manufacturers during Point-Of-Purchase Advertising Intl.'s (POPAI)...
Read More...
-
Former Gillette POP Exec Arrested
Read More...