Oral-B has a clue on how to attract beginning brushers: Make the package fun!

Nickelodeon's Blue's Clues television show encourages children to play along Blue the puppy and her friends. Continuing the show's theme, Oral-B Laboratories makes tooth care more fun for beginning brushers two years and older by involving interactive games, puzzles or activities on each package. And, what's this? The toothpaste dispenses bright blue gel toothpaste in the shape of Blue's paw print through a special orifice on flip-top closures from Seaquist Closures (call (414) 363-7191 or mark Item 231.

Available in major grocery, drug and mass merchandise stores, as well as ,warehouse clubs nationwide, Blue's Berry Bubble flavor toothpaste partners with an ergonomically designed toothbrush with an extra large handle made for the little ones. The 4.2-ounce stand-up tube with stand-out graphics grabs children's attention at the point-of-purchase and comes in a fun package that challenges their imaginative minds to solve a puzzle, play a game, make a bracelet. Looking for gift ideas? How about Blue's Clues for a stocking stuffer?