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Using Outdoor Advertising to Gain Exposure for Your Business
One of the most powerful selling points of outdoor advertising for local businesses is its extreme versatility, its...
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COUNTY SEEKS REVENUE FROM ELECTRONIC BILLBOARD ADS
The city of Pittsburgh may have placed a moratorium on any new electronic billboards early this year, but...
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County seeks revenue from electronic billboard ads
Nov. 3--The city of Pittsburgh may have placed a moratorium on any new electronic billboards early this year,...
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Small Business Advertising Basics
Before you advertise in any medium, consider your business and its industry. Think about your target market and...
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KEEP A TIGHT REIN ON BLINKING BILLBOARDS
Digital billboards are unique as visual pollution. They can distract drivers on the road and blast light into...
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NOT SO FAST ON NEW BILLBOARDS
The billboard industry, apparently hoping for Christmas in October, wants Pinellas County to relax its rules to allow...
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Digital discord now just a sign of the times
Oct. 26--So where's the uproar? Nearly a year and a half after the City Council approved guidelines for...
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Digital discord now just a sign of the times
So where's the uproar? Nearly a year and a half after the City Council approved guidelines for digital...
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Billboard ban extended until Jan. 14
Nov. 4--EL PASO -- The city has bought itself more time on the contentious issue of regulating billboards....
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COUNCIL OKS BILLBOARD SETTLEMENTS WITH CBS, CLEAR CHANNEL
TAMPA -- The city has declared a truce in its lengthy battle with two billboard companies. Today, the...
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Council OKs billboard settlements with CBS, Clear Channel
Nov. 5--TAMPA -- The city has declared a truce in its lengthy battle with two billboard companies. Today,...
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Billboard ban may be extended 60 days
EL PASO -- A moratorium on new billboards in El Paso may be extended by 60 days. The...
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Billboard ban may be extended 60 days
Nov. 2--EL PASO -- A moratorium on new billboards in El Paso may be extended by 60 days....
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Entrepreneur: Creating a Strategy Company
Andrew C. Meehan, founder of The Virtual Billboard, an outdoor direct marketing company, talks about what makes his...
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Marketing the Virtual Billboard
Andrew C. Meehan, founder of The Virtual Billboard, an outdoor direct marketing company, discusses the marketing and uses...
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Judge scolds San Carlos officials for temporarily banning billboards
Oct. 29--SAN FRANCISCO — The San Carlos City Council violated a court order by temporarily banning new billboards...
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C.F. City Council: Billboards must go
Oct. 27--CEDAR FALLS -- The City Council believes a series of billboards in northern Cedar Falls is sending...
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Finding the Best Place to Advertise Your Business
With so many media options, which platform is the best, most cost-effective, and most visible means of advertising...
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Tigers boast of local ties with marketing
Nov. 6--In his first season as an assistant coach at the University of Memphis, Josh Pastner witnessed the...
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East Peoria erects digital board
Nov. 4--EAST PEORIA -- In the coming weeks, motorists traveling on East Washington Street will be getting community...
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Business Glossary
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Definitions for: Institute of Outdoor Advertising
Dictionary of Marketing Terms
Institute of Outdoor Advertising

national marketing organization for the outdoor advertising industry. The institute provides research data and other information to advertisers about the medium of outdoor advertising and works to promote the use of the medium by advertisers.

Copyright c 2000, 1994, 1987 by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.

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Industry Associations

Industry Associations
Outdoor Advertising Association of America
Firms owning, erecting, and maintaining standardized poster panels and painted display advertising facilities. Aims to provide leadership, services, and standards to promote, protect and advance the outdoor advertising industry.

Members: 1,100
Founded: 1891

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