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Business Glossary
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Definitions for: Institute of Outdoor Advertising
Institute of Outdoor Advertising

national marketing organization for the outdoor advertising industry. The institute provides research data and other information to advertisers about the medium of outdoor advertising and works to promote the use of the medium by advertisers.

Copyright c 2000, 1994, 1987 by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.

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Industry Associations

Industry Associations
Outdoor Advertising Association of America
Firms owning, erecting, and maintaining standardized poster panels and painted display advertising facilities. Aims to provide leadership, services, and standards to promote, protect and advance the outdoor advertising industry.

Members: 1,100
Founded: 1891