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Using Outdoor Advertising to Gain Exposure for Your Business
One of the most powerful selling points of outdoor advertising for local businesses is its extreme versatility, its...
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COUNTY SEEKS REVENUE FROM ELECTRONIC BILLBOARD ADS
The city of Pittsburgh may have placed a moratorium on any new electronic billboards early this year, but...
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County seeks revenue from electronic billboard ads
Nov. 3--The city of Pittsburgh may have placed a moratorium on any new electronic billboards early this year,...
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STATE: JUST DROP THE APPLE SIGN
The head of the state's Outdoor Advertising Board said last night that a controversial Apple billboard that covers...
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Signs, everywhere signs State to update billboard inventory or risk loss of $90 million
A billboard advertising Carl Casper's cars at the Kruse Automobile Museum in Auburn sits among a row of...
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YOUR VIEWS - LETTERS FROM OUR READERS OPINION
Billboards are a blemish on state's scenic roads Regarding "Billboards benefit Missouri economy, safety" (Oct. 14): Contrary to...
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10 DIGITAL BILLBOARDS FOR 100 OLD ONES
Mayor Rick Baker has worked out a deal with the city's biggest billboard company to replace 100 old...
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Council postpones vote on billboard deal
Neighborhood groups sought time for review. By CHRISTIAN M. WADE cwade@tampatrib.com TAMPA - The city council on Thursday...
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Tampa to revisit digital billboard controversy
Oct. 12--TAMPA -- Digital billboards could soon be coming to Tampa. A proposed ordinance, to be presented to...
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Small Business Advertising Basics
Before you advertise in any medium, consider your business and its industry. Think about your target market and...
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KEEP A TIGHT REIN ON BLINKING BILLBOARDS
Digital billboards are unique as visual pollution. They can distract drivers on the road and blast light into...
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Billboards benefit Missouri economy, safety Outdoor advertising • The state's beauty is enhanced by its economy and job market.
Missouri is a beautiful place to live. It is also a great place to live because of its...
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NOT SO FAST ON NEW BILLBOARDS
The billboard industry, apparently hoping for Christmas in October, wants Pinellas County to relax its rules to allow...
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Billboard ban extended until Jan. 14
Nov. 4--EL PASO -- The city has bought itself more time on the contentious issue of regulating billboards....
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Digital discord now just a sign of the times
Oct. 26--So where's the uproar? Nearly a year and a half after the City Council approved guidelines for...
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Digital discord now just a sign of the times
So where's the uproar? Nearly a year and a half after the City Council approved guidelines for digital...
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Billboards 'super-size' McD's Angus message
KANSAS CITY, MO. -- Breaking away from the pack of businesses trying to advertise across the small screens...
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Billboards 'super-size' McD's Angus message
KANSAS CITY, MO. -- Breaking away from the pack of businesses trying to advertise across the small screens...
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Letters to the editor
Outdoor advertisers support inventory The Journal Gazette article, "More accurate count sought on Indiana billboards" (Oct. 6), and...
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Business Glossary
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Definitions for: Institute of Outdoor Advertising
Dictionary of Marketing Terms
Institute of Outdoor Advertising

national marketing organization for the outdoor advertising industry. The institute provides research data and other information to advertisers about the medium of outdoor advertising and works to promote the use of the medium by advertisers.

Copyright c 2000, 1994, 1987 by Barron's Educational Series, Inc. Reprinted by arrangement with Publisher.

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Industry Associations

Industry Associations
Outdoor Advertising Association of America
Firms owning, erecting, and maintaining standardized poster panels and painted display advertising facilities. Aims to provide leadership, services, and standards to promote, protect and advance the outdoor advertising industry.

Members: 1,100
Founded: 1891

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