Small Business Resources, Business Advice and Forms from AllBusiness.com
 

Yes, Your Email Could Make The Front Page Of The Newspaper

Sunday, August 5 2007

One of the greatest things about email is its "viralability." That is, the possibility of an email you send to one person making it's way to thousands. Or even ending up on the front page of the newspaper.

But that's the problem too. Once that email leaves your desk, you have no control over where it goes. Here's the best policy.

Never put anything in an email that you would not be willing to see on the front page of the newspaper.

Pulitzer prize winner Robert Olen Butler sent an email to a few of his graduate students telling them that his wife was leaving him for Ted Turner. He even advised them to share the news since he figured he'd get tired of telling the story. And share they did. Just last week the email hit all the popular gossip sites and made several papers. That's exactly where I read it -- on the front page of my hometown newspaper.

Okay. So your email may not include the "celebrity factor," but it can still be forwarded to an untold number of people. And if it's the right topic at the right time...well you just never know. Follow the "never" policy and you won't ever have to find out. And be embarrassed to boot.

Latest Comments in  posts

No Comments Yet.

You must sign-in or sign-up to comment on this post.

Franchising Expert
mleonard_80
Ask Mark Leonard, Our
Franchising Expert,
Your Question
Small Business Expert
rlesonsky_80
Ask Rieva Lesonsky, Our
Small Business Expert,
Your Question
B2B Sales Expert
jkonrath_80
Ask Jill Konrath, Our
B2B Sales Expert,
Your Question
Sales Expert
krosen_80
Ask Keith Rosen, Our
Sales Expert,
Your Question
Business Travel Expert
krosen_80
Ask Ken Walker, Our
Business Travel Expert,
Your Question
Finance Expert
sthacker_80
Ask Sam Thacker, Our
Finance Expert,
Your Question
Invention Expert
Ask Stephen Key, Our
Expert on Licensing Your
Invention, a Question