Customer Service and Satisfaction is more important than Brand
March 09, 2009, 6:05 PM
Brands are Big, but for survival in tough economic times, and even good times, customer service may be more important. A bad customer experience could cost you a customer for life and a lot more.

New Media – Blogs are the new Trade Magazines for Vertical Markets
February 27, 2009, 7:00 AM
Blog media is relevant! Online media is interactive, active and already searching and researching, make your products next on the list.

Sales Lead Prioritization Generates Sales
February 25, 2009, 6:05 AM
Prioritize your sales leads and help your customers buy something. Don’t let your organization, procedures and staff talk customers out of buying from you.

Recessionary Marketing and Public Relations
February 23, 2009, 6:05 AM
Recessionary marketing and public relations, doing more with less, may be your only chance for long term survival. Like any investor with your lead generation and marketing you need to "spread the risk, invest in the highest probability returns to ...

Retail Aftershocks
February 20, 2009, 6:00 PM
The bankruptcies of major retail chains have significant impact on local and national employment directly and indirectly via the supporting services businesses which supply retailers, their employees and vendors. Their bad debit will also cause significant cash issues for vendors ...

Variable Sales Compensation should be about the last thing you cut to save costs
February 04, 2009, 6:05 AM
Variable sales compensation is performance oriented. You get sales, you pay, as long as the sales staff cannot sell below your authorized margins, you’re getting what you wanted and agreed to pay for. Don’t make the mistake of making cuts ...

Messaging Notification Services – Narcissism or Marketing Tool?
February 02, 2009, 12:25 PM
Messaging notification services like those built into Twitter, Linkedin, Plaxo and others can be great tools, but with anything, overdose can be poisonous!

ShowStoppers at CES 2009
January 22, 2009, 7:15 AM
ROI on media efforts, while neither an art nor a science, can be quantified to justify the investment. Analyzing our ROI on ShowStoppers CES 2009.

Lessons re-learned at CES 2009, Never stop Marketing or Selling
January 21, 2009, 7:15 AM
Marketing and Sales like rust can never sleep. The basics of sales and marketing need to be continually reinforced in good times and in bad times and it does take money to make money. Be where your customers need to ...

Market Sizing and the cost of customer acquisition are as important to start-ups as they are to large companies
January 05, 2009, 12:30 PM
Return on Investment (ROI) could mean survival. Marketing sizing and the cost of customer acquisition and cash flow are critical for start-ups as well as continuing businesses.