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Cracking the cranberry market

By Wells, Ellen
Publication: American Fruit Grower
Date: Wednesday, March 1 2000
HEADNOTE

A cranberry surplus opens up new marketing potential. Fruit Grower continues to look at the future of growing in our ongoing millennium series.

LONG associated with Pilgrims and Thanksgiving, cranberries

are entering the 21st century more popular than ever. The little red berries can be found in teas, ice cream, baking mixes, and juices, as well as the traditional sauces and relishes.

According to the U.S. Department of Agriculture, the 1999 U.S. cranberry harvest has been estimated at approximately 6.4 million 100-pound barrels. This is an increase of approximately 17% over the 1998 harvest. Wisconsin tops U.S. production at 3.2 million barrels. Massachusetts is not far behind, with 1.9 million barrels, and the remainder of total U.S. yield is produced in New Jersey, Washington, Oregon, and Maine.

Harvesting A Surplus

The record-breaking harvest has been chalked up to good weather, new pest control methods and hybrids, renovated beds, and hard work. But the high numbers have actually resulted in a cranberry surplus, pushing prices down for growers.

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