Mozeo looks to capitalize on text-message craze

* Key players: Nicholas Fruscello and Greg Lisnyczyj, cofounders

* What does your company do? Mozeo, LLC provides its customers with a mobile-communications engine to distribute local and national savings, discounts, commercial and noncommercial alerts, and promotions.

* How do you do that? Mozeo's users register on the company's Web site for free. They then have access to the firm's network of advertisers, who offer special promotions, discounts, and coupons for Mozeo members. Users can elect to be alerted to new promotions or information via text messages to their cellular phone, or they can simply search the Mozeo site for information and then send coupons to their devices. The company has also been adding other features, including weather alerts and an Internet search engine.

* What need does this service fill? "People don't carry laptops around," Fruscello says. "You barley get students from 18 to 25 who carry anything close to a BlackBerry. Those are people looking for a small, concise, little thing that they can put in their pocket, but it's always with them all the time." Mozeo attempts to integrate the capabilities and advantages of larger, mobile-communications devices with smaller cell phones that, while less advanced, are much more widespread, Fruscello says. "We said 'Why don't we design something that can add value to a [cell phone] people have with them all the time anyway?' "