Today's business traveler requires a fine balance of modern amenities, room to breath and attention to the finer details.
By listening to guests' needs and adjusting service and amenities, hotels can successfully attract business travelers and retreat bookings. The best hospitality
According to the 2004 Hotel and Motel Management survey of affluent consumers here are the top 7 service oriented influencers to purchase a room stay.
1. 87% said Security staff was a factor
2. 87% thought free delayed check out was important
3. 84% said delivery of newspaper of choice was important
4. 81% wanted 5 star service
5. 76% said a selection of fine restaurants influenced their choice
6. 72% wanted access to a business center
7. And 71% preferred a concierge / staff service during their stay
EMarketer 2004 Hotels.com survey reported that 64% said a complimentary breakfast was important in their decision to book a hotel room and 63% of consumers said a hotels reward program influenced their hotel stay. Also ranked high on guest accommodations requests are hotel amenities such as swimming pools, fitness center and spa services
Guests' return visits rely heavily on the original experience; this is where the attention to detail is most important. Hotels can recapture repeat business with a few simple steps.
Create a business-preferred program:
1. Offer guest upgrades whenever possible
2. Offer delayed check out services to business guests
3. Offer a hotel rewards program for repeat guests
4. Pay attention to the details, if a guest has a specific request, log it into the system to ensure when Mr. Smith returns, your staff has his newspaper of choice waiting is his room.
5. Offer complimentary breakfast and fitness passes as part of the business preferred service.
6. Provide a dedicated staff member of concierge service to business guests.
7. Offer guests a dedicated business center for their "on the go" work needs.
The final ingredient to attract corporate room nights is the basic fulfillment of meeting room space. The Pierpont Inn in Ventura is an example of a property that saw the need to provide businesses with even more room to spread out and renovated The 1935 Spanish Revival Vickers' Estate into a corporate retreat center.