Cintas' Luxury Division, Sally Fourmy & Associates, Designs Staff Apparel for Newport Beach...

Cintas Corporation, the world's largest uniform supplier, is the lodging industry's goto company when it comes to implementing image apparel programs. With its extensive product line, ranging from housekeeping apparel to doorman outfits and from chef coats to tailored apparel, Cintas is able to outfit

Given its years of experience in the lodging industry, its award winning design team, and its superior service levels, it's easy to see why the Marriott Newport Beach selected Cintas to assist with implementing their new uniform program as they revealed their newly renovated property.

"Define Your Design"

As a preferred supplier for industry leaders such as Cendant, Choice hotels, Four Seasons, Hilton, Marriott, and Starwood to name a few, it's essential for Cintas to have a wide range of apparel options available to suit the varying needs throughout the industry. Cintas has established a unique program called Define Your Design which allows customers to pick the level of customization appropriate for a particular property. A customer can simply choose to utilize Cintas' Catalog Products, or they can utilize Signature Express options and modify a catalog garment any number of ways. A third option within the Define Your Design program is called Simply Custom and allows customers to choose from select pre-established silhouettes and select which fabrications they would like to utilize in creating their garments. This allows a property to realize the benefits of a customized program, without custom lead times. The fourth option within Define Your Design is called Exclusive Design. With this option, a unique program is developed by a Cintas designer specifically for a particular property.

Reinventing an image

In the case of the Marriott Newport Beach, the property was completely reinventing its image. From their marketing to their interior, the entire property underwent a makeover, including their employees' apparel. Given the upgrades planned for the property, a change was needed to the staff's apparel to ensure their wardrobe matched the new interior design and architecture. After all, no renovation is complete if the employees' garments don't match the new design direction of the overall property.

In order to better compete in the luxury lodging tier, The Marriott Newport Beach needed a fashion forward look to complement its property. To successfully implement a new uniform program, they turned to Cintas, specifically Sally Fourmy & Associates, Cintas' luxury division.

Sally Fourmy & Associates designer Kass Graham knew something special would be needed in order to properly balance the property's new interior with the design of the staff's apparel. With that in mind, Ms. Graham went to work designing garments that matched the sophisticated yet sexy image of The Marriott Newport Beach. Contemporary elegance and energy were intertwined to create elegant ensembles, befitting the new Marriott. The new uniform program's color palette is soft green and coriander and was chosen to coordinate with the more contemporary colors in the hotel's lobby. All garments are designed exclusively for the Marriott Newport Beach.

Installation services assures flawless implementation

To further assist during a hotel renovation or new construction project, Cintas offers its Installation Services. By utilizing this service, hotel operators are able to focus their efforts on other areas of their opening while counting on Cintas for all aspects of the uniform program. Cintas is there to unpack the uniforms, fit the employees, make any necessary garment alterations, distribute the garments, and make sure that all aspects of the uniform program are implemented flawlessly.

Whether a property is being built from the ground up, or being renovated, ensuring the staff's apparel is part of the project will go a long way toward guaranteeing the project's success. With the staff being an extension of the property itself, it's essential to make sure their garments further emphasize the property's image. Cintas' leading design capabilities, superior service levels, and state of the art distribution make it the obvious choice for all uniform needs.

About Cintas Corporation

Headquartered in Cincinnati, Ohio, Cintas Corporation provides highly specialized garments and services to hotels and other businesses throughout North America. Cintas designs, manufactures and implements corporate identity uniform programs, and provides entrance mats, restroom supplies, promotional products, first aid and safety products, fire protection services and document management services to approximately 700,000 businesses.

For more information, please contact Mark Leahy, National Marketing Manager-Lodging, Cintas Corporation, at (708) 924-7025 or e-mail to LeahyM@cintas.com. Visit the Web site at www.Cintas.com.